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Shipping as a marketing tool: Drive delight this holiday season

lateshipment

Ever thought of ecommerce shipping as a marketing tool? We’re here to say that e-commerce shipping is also a great marketing tool that e-commerce brands should consider. E-commerce shipping is the last part of the pre-purchase customer journey before the buy button is clicked.

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How To Calculate Shipping Costs

Ecommerce Platforms

Shipping doesn't have to be free. However, studies have shown that 91% of ecommerce customers rethink their purchases from online stores when they realize that the shipping wasn't priced well or it wasn't fast enough. What's more, about 43% of those consumers go right to marketplaces as alternatives.

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Scaling Up Sales in Enterprises: Weighing Discounts Against Free Shipping

Wiser

When it comes to online retail, pricing strategies can make or break a business’s success. Among these strategies, two stand out as particularly effective tools for driving conversions: discounts and free shipping. Discounts can also be a powerful tool for clearing out inventory and attracting new customers.

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Want to Cut the Cost of Fast Fulfillment? It All Starts with Inventory Placement

Retail TouchPoints

that delivers pretty much any item to a consumer with science fiction-style immediacy, retailers remain bound by 21 st -century delivery methods. But just because we’re not yet stepping into transporters to beam us where we want to go doesn’t mean technology has no role to play in cutting fulfillment costs.

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How to Sell & Ship Perishable Goods Online

Groove

By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. Shipping Requirements. The list of effects from these shipping requirements goes on for quite a while.

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You Choose: Free Shipping vs. Lower Prices

ChannelAdvisor

Which would you rather choose: a $49 product with free shipping or the same product for $39 plus $10 shipping? Free shipping was once a fast-growing trend in e-commerce. Today, consumers expect it for every online purchase. The Psychology of Online Pricing. What Consumers Say About Shipping Costs.

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

Returns are a major cost of doing retail business of any kind, but especially online. Circumstances aren’t always ideal, though, and the tools brands need aren’t always within immediate reach. Returnless refunds also make sense for companies shipping heavy or bulky items that are more expensive to ship.