Inflow Insights

APRIL 2, 2018

We’ve tested security and customer service seals countless times in our ten years analyzing eCommerce websites. Here’s a little of what we’ve learned: Seals are more important if your company or your industry has trust issues. You should even test seals related to your industry.

Outdoor 128

Outdoor Electronics Conversion Optimization eCommerce 128

BigCommerce

APRIL 12, 2017

This underutilized conversion optimization tactic helps you bridge the gap between what your customers are looking for and your on-site language and content. Of course, there are industry standards for most hosted ecommerce platforms such as BigCommerce, but you may still need to tweak the process based on your customers.

eCommerce 419

eCommerce BigCommerce Shipping Costs Payment Services 419

BigCommerce

JUNE 22, 2017

And incremental gains are the only way, in any industry or sector of life, that anyone achieves greatness. In ecommerce, it means this: You don’t have to outsell your competition today. Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. Email *.

eCommerce Analytics 402

eCommerce Analytics BigCommerce eCommerce Shipping Costs 402

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A marketing company often grows into a full-service agency — operating in multiple sectors and industries.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e.

PPC 162

PPC eCommerce SEO X-cart 162

ROI Revolution

DECEMBER 2, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Published March 12, 2020.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

Inflow Insights

APRIL 16, 2019

Here at Inflow, we’ve helped hundreds of online retailers from all kinds of industries to maximize their return on ad-spend (ROAS). A full 12 months of data is even better when you’re in a seasonal industry.). 10 – Have an Industry-Specific (But Agile!) eCommerce Approach and Test Everything.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

ROI Revolution

OCTOBER 7, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Published March 12, 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

Inflow Insights

NOVEMBER 14, 2019

After product and category pages are optimized, layer in quality “strategic content” (e.g. When people in the SEO industry talk about “strategic content,” they really mean successful or effective content that achieves a goal. Why “How-To” Content = Quality Content for eCommerce Websites. Ranks in Google’s search engine.

eCommerce 106

eCommerce SEO PPC Recommendation 106

ROI Revolution

NOVEMBER 4, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Published March 12, 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

Inflow Insights

SEPTEMBER 27, 2019

In eCommerce, there are 3 ways upsells and cross-sells are usually presented: on the product page, on the cart/checkout page, and after checkout. eCommerce marketers often try to guess which page placement upsells and cross-sells work the “best” on or where they are highest converting….

X-cart 67

X-cart eCommerce Presentation Shipping Costs 67

ROI Revolution

JANUARY 5, 2022

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Published March 12, 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

BigCommerce

DECEMBER 20, 2017

And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. That’s when those new rules to success have to pass a very hard test: Do these strategies actually work under the height of industry traffic, sales and scrutiny? Last year, conversion was 4.2%; this year, we are at 4.6%.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

eCommerce CEO

AUGUST 23, 2018

Software-as-a-Service (SaaS) Market Growth. The global SaaS market is estimated at around $78 billion in 2015 and is expected to grow to a $132 billion dollar industry in 2020 (69%). Brian is a Conversion Optimization Evangelist and spends a great deal of his time speaking and writing about conversion.

Download 105

Download Shipping Costs eCommerce Books 105

BigCommerce

SEPTEMBER 26, 2017

This model has become a virtual industrial standard. Here, Native Union creates an experience above and beyond any other product page design in their industry. These emotions are major conversion inhibitors — so a big part of conversion optimization is devoted to reducing them. These factors are: Value proposition.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

ROI Revolution

DECEMBER 20, 2017

You should grab our special report, Setting Ecommerce Marketing Goals. Get our 2018 Ecommerce Retailer Checklist , which takes a step-by-step approach to optimizing your ecommerce business for 2018. Grab it now and pave your 2018 path to ecommerce success. The Customer Journey is Omni-Channel.

eCommerce 60

eCommerce Mobile PPC SEO 60

Inflow Insights

DECEMBER 3, 2019

That said, if you’re in a business that is constantly changing, (for example if you’re in an industry like fast fashion) you may feel like you need to hire someone full-time just to handle all the product recommendations.

eCommerce 144

eCommerce Recommendation Management Customer Experience 144

Inflow Insights

SEPTEMBER 16, 2019

It’s all about tailoring the chat experience to increase satisfaction and conversions by engaging with, understanding, and recommending products to customers individually. In addition to testing chat on behalf of our clients, we compile an annual Best-in-Class research study of eCommerce brands within the industry at-large.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Inflow Insights

JUNE 26, 2018

In that scenario: The sessions-based conversion rate would be 50%. The user-based conversion rate would be 100%. To give you a more concrete example, here are the rates for one of our clients in the travel industry: Sessions-based conversion rate: 1.96%. User-based conversion rate: 2.24%.

eCommerce 93

eCommerce Social Media Channel Travel 93