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How to Lower Churn for SaaS and Software (Interview with Growth Expert Frederic Linfjärd)

FastSpring

I recently sat down with growth expert (and current director of growth at Planday) Frederic Linfjärd for two back-to-back amazing conversations. The first was about conversion optimization (CRO) for SaaS and software. For example, here’s just one strategy Fred shared with me during our conversation: This is the “win-back period.”

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3 Staples Every Successful Subscription Service Shares

UpSellIt

Over the past decade, subscription services have popped up all over the Internet. No matter what your favorite activity or hobby is, there’s a subscription service that can accommodate you. Launched by YouTube sensation Michelle Phan, Ipsy’s subscription offers a ‘Glam Bag’ each month that includes various beauty and makeup samples.

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5 Essentials To a High-Converting Subscription eCommerce Store

Lemonstand

The differences between a traditional and subscription eCommerce store aren’t huge. Does that mean that a subscription eCommerce store can copy exactly what a traditional eCommerce store does on their website and expect to succeed? So, if you run a subscription eCommerce store, how can you ensure it converts as much as possible?

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7 Great Popup Ad Scripts and Plugins – A Powerful Advertising and Marketing Tool

Kissmetrics

If you’d like to embed a video from YouTube or Vimeo as opposed to using your popup as a subscription form or announcement area, this script makes it easy to do just that. The $5 per month subscription fee allows you to: grow your email lists increase your sale conversion rates use unlimited customizable popups, slide-ins, and embeds.

Marketing 263
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4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290
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How to optimize ecommerce landing page conversions using AI copywriting tools

Omnisend

AI copywriting tools can help speed up your content marketing process, set your A/B testing on steroids and take your landing page conversion optimization to the next level. For this example, I’m going to use a fictional ecommerce site that delivers ready-to-cook meals on a subscription basis.

eCommerce 164
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SaaS Payment Processing: 10 Questions to Ask When Comparing Solutions

FastSpring

Conversion optimization options? We asked a group of SaaS founders and software engineers what they look for, and we heard a wide variety of answers, including: Subscription management Payment methods Fraud detection and prevention PCI compliance Currency conversion Localization VAT and sales tax. Is it the interface?