CPC Strategy

JANUARY 29, 2024

Privacy Navigating Google’s Third-Party Cookie Purge [Next Steps for Advertisers] By Tinuiti Team Jan 30 2024 The long-expected crumbling of third-party cookies has begun. Google’s shift away from third-party cookies is a key moment in digital advertising’s ongoing move towards more privacy. What Is a Cookie?

Blog 52

Blog eCommerce Improvements Shopping Carts 52

CPC Strategy

JANUARY 29, 2024

Privacy Navigating Google’s Third-Party Cookie Purge [Next Steps for Advertisers] By Tinuiti Team Jan 30 2024 The long-expected crumbling of third-party cookies has begun. Google’s shift away from third-party cookies is a key moment in digital advertising’s ongoing move towards more privacy. What Is a Cookie?

Blog 52

Blog eCommerce Improvements Shopping Carts 52

Optimizely

DECEMBER 3, 2019

Any new privacy compliance framework can be overwhelming—but one going into place right after the holiday season can seem downright impossible. Just as we did with GDPR in 2018, Zaius has been working with our privacy counsel to ensure that we are ready for the first of the year. Update your privacy policy.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Retail TouchPoints

DECEMBER 11, 2020

Respecting the privacy of consumers must be the top priority for businesses to ensure moral and ethical data sourcing. Not only do we have to ensure consumer privacy for data collection but also for data management, usage and sharing. Transparency. Review and Oversight. Laws and Regulations. In the U.S.,

Consumer 195

Consumer Management Operations Technology 195

Ecommerce Platforms

MARCH 6, 2023

Adding a disclaimer or a refund policy, for instance, is a good way to protect yourself and to avoid any misunderstandings with your patrons. Use the Shopify Terms and Conditions Generator Tool Shopify has its own Terms and Conditions and free privacy policy generator that you can use, and it’s completely free to use.

Shopify 104

Shopify Document Shipping Costs eCommerce Platforms 104

Omnisend

JULY 27, 2021

Cookies were once a fundamental element of digital advertising, leaving marketers to scramble for an alternative after multiple browsers announced that they would be phasing out third-party cookies. Google itself is still working on that transition, but Apple’s Safari already blocks all third-party cookies by default.

Multi-channel 148

Multi-channel Information eCommerce Channel 148

Omnisend

JUNE 7, 2023

4 Appoint a Data Privacy Officer Hire someone who’ll be responsible for ensuring the personal customer data you’re processing and storing is protected. 9 Update your privacy policy Make sure your privacy policy complies with the new GDPR. First, your privacy policy should be written in clear, plain language.

Merchant Services 145

Merchant Services Payment Services Marketing Customer Data 145

Liveintent

JUNE 6, 2023

An identity graph helps advertisers create a unified view of their customers and prospects by linking numerous identifiers to known and unknown profiles while maintaining privacy compliance. These identifiers can be first and third-party cookies, device identifiers, home IP addresses, emails, and customer IDs.

Customer 62

Customer Customer Data Recommendation Channel 62

ROI Revolution

MAY 6, 2021

This major privacy initiative means that the percentage of iPhone users sharing their unique Identifier for Advertisers (IDFA) with apps will drop from 70% to as low as 10%. As the new ATT policies transition in, campaigns that run on iOS surfaces (both apps and the web) may see performance fluctuations. After the release of iOs 14.5

eCommerce 158

eCommerce Marketing Events Download 158

GetElastic

APRIL 5, 2018

Starting May 25th, all businesses that engage with European citizens must adhere to new data privacy practices in Europe. Consumers will have more confidence in the privacy of their data. Canada and Australia are in the process of revamping their privacy rules, too, with other countries following suit.

Consumer 155

Consumer Social Media Information Article 155

Retail TouchPoints

MARCH 16, 2023

Hill also pointed to more mundane content that, while less exciting, is vitally important to a business, such as privacy policies , triggered emails to update customers on their orders or even to suss out fraud. It’s really about creating that up-to-the-minute, fresh content all the time, which was way too expensive before.”

SEO 321

SEO Retail Merchant Services Social Media 321

GetElastic

SEPTEMBER 30, 2021

Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021. Are data and privacy investments worth it? Companies must create new systems that put privacy first – not as an afterthought.

Consumer 144

Consumer Information Fulfillment Social Media 144

Liveintent

FEBRUARY 1, 2021

Our president, Brian Silver, had a message for brands and publishers when he spoke on a panel hosted and moderated by One World Identity: It’s time to be proactive about the impending demise of the cookie and the pivot toward a first-party world. ” The post Will the demise of the third-party cookie crumble quality marketing? .

Marketing 54

Marketing Consumer Presentation Information 54

GetElastic

FEBRUARY 4, 2020

Key takeaways when it comes to data: Consumer data privacy laws, cookie policies, data tracking as well as state, federal and corporate compliance regulations will need to be addressed on your website. Consider creating a data committee to help work through data policies and compliance adherence.

B2B 186

B2B EDI B2C eCommerce 186

Omnisend

NOVEMBER 12, 2021

Over the past few years, digital channels have seen a few changes in the name of privacy. Large companies, such as Google, Apple, and Facebook, have consistently been updating their privacy policies. We got his insights on privacy updates and how companies can embrace them to become future-proof.

Channel 78

Channel eCommerce Shopify Consumer Electronics 78

ESW

SEPTEMBER 3, 2018

To meet the future as it comes, brands doing eCommerce will need to map the international landscape of consumer privacy and regulations, taxes and remittances, and cross-border logistics and reverse logistics. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care?

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Ecommerce Platforms

SEPTEMBER 26, 2022

Then, by just checking a box, you can add the following policies to your order confirmations by default: A return policy A privacy policy Terms and conditions. You can also opt to display a cookie notice on your site. For the latter, Branchbob makes it easy to use their sample return form or your own custom one.

eCommerce Platforms 210

eCommerce Platforms Merchant Services eCommerce Payment Services 210

ESW

SEPTEMBER 3, 2018

To meet the future as it comes, brands doing eCommerce will need to map the international landscape of consumer privacy and regulations, taxes and remittances, and cross-border logistics and reverse logistics. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care?

Customer Data 60

Customer Data eCommerce Customer Consumer 60

ROI Revolution

OCTOBER 13, 2020

In recent years, concerns over consumer privacy have ballooned into a hot-button topic amongst users, regulators, and advertisers alike. Major browsers continue to roll out policy updates that will hamstring businesses’ abilities to target, optimize, and measure via cookie-based tracking tools.

Social Media 78

Social Media Events Consumer eCommerce 78

CPC Strategy

APRIL 26, 2024

Privacy is becoming a prominent concern. Due to cookie deprecation and other privacy-first measures, marketers are having a difficult time reaching the right audiences and optimizing their ad spend on all platforms – including CTV. This is due to consumers spending 9.3

Blog 74

Blog Subscription Games eCommerce 74

Sailthru

MAY 12, 2023

It’s not deduced or scraped from a cookie, social platform, or third-party intermediary. Beyond listing a link to your privacy policy or terms of use, allow respondents to explicitly opt-in for personalized messaging and advertising. Data privacy policies around the globe require explicit consent from users.

Consumer 78

Consumer Marketing Webinar Subscription 78

ROI Revolution

APRIL 6, 2021

If your rich results aren’t showing, you’ll want to check the markup you’re using is valid and that its use complies with Google’s policies. More on the Future of Third-Party Cookies. As we discussed last month, Google has been regularly updating their plan for eliminating third-party cookies.

SEO 78

SEO Document Mobile Blog 78

ROI Revolution

MARCH 24, 2021

If your rich results aren’t showing, you’ll want to check the markup you’re using is valid and that its use complies with Google’s policies. More on the Future of Third-Party Cookies. As we discussed last month, Google has been regularly updating their plan for eliminating third-party cookies.

SEO 78

SEO Document Mobile Blog 78

Kissmetrics

OCTOBER 23, 2020

Depending on the purpose of your website, however, you may be required by law to include certain content, like: Contact details Cookie handling eCommerce: terms of service, refund policy, privacy policy. On the one hand, the beauty of website creation is that your site design is completely up to you.

SEO 285

SEO Blog Information Recommendation 285

ESW

FEBRUARY 5, 2020

As well as knowing the rules, you’ll need to be able to articulate them in a country-specific returns policy. Data Security and Privacy Laws For online business, data security is critical. GDPR regulations require websites to ask permission before using cookies to track user behavior, even if those sites aren’t based in the EU.

Payment Services 103

Payment Services Merchant Services Shipping Costs Payments 103

Weebly

JUNE 4, 2018

What We’ve Done : Improved GDPR Privacy Notice and Terms of Service. We also made our Privacy Notice clearer by defining key terms, describing our data processing practices and including examples showing how we implement this Policy. Privacy preference center. To find it, scroll down to the bottom of our Privacy Policy.

Payment Services 25

Payment Services Merchant Services Payments Shipping Costs 25

Store Growers

AUGUST 26, 2022

Depending on their actions, these visitors are placed on remarketing lists because they agreed to share data about their activity, usually by accepting cookies, while on your site. Make Your Privacy Policy Readily Available. In the early days of remarketing, customer privacy wasn’t a big issue.

Shopping Carts 91

Shopping Carts Events Merchant Services eCommerce Platforms 91

Store Growers

JULY 26, 2022

If you followed local privacy regulations, your customer should have given you their data themselves. With remarketing, you’re targeting people based on cookies. If you open a website with Chrome on your phone and then open it with Safari on your computer, cookies would count this as two separate sessions. A good payment record.

Customer 91

Customer Payment Services Customer Data Jewelry 91

Kissmetrics

APRIL 26, 2021

With a greater emphasis on privacy, the way personalized ads follow you around the internet could be, too. The big fish in the middle of all this Google, announcing in 2020 that by 2022, it would end the use of third-party cookies (what advertisers use to track you) on its browser, Chrome. What Are Cookies? Unified ID 2.0

Information 172

Information Consumer Arts Marketing 172

Retail TouchPoints

JANUARY 19, 2023

Pass-the-Cookie Although retailers are doing a better job of protecting company accounts from traditional password hacking, these accounts can still be vulnerable to another attack that skips the password altogether. This attack is known as “ pass-the-cookie ,” and most companies overlook the threat.

Payment Services 298

Payment Services Retail Multi-channel Channel 298

Blue Acorn

APRIL 19, 2018

Website Cookies. You likely rely on cookies to track a consumer’s behavior, such as their shopping cart and wishlists, and to create personalized retargeting ads. Most retailers have an implied or soft opt-in for cookies. It usually says something like “By continuing to this website, I accept cookies.” Email Marketing.

Marketing 40

Marketing Download Consumer Shopping Carts 40

CPC Strategy

APRIL 1, 2024

By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.

Blog 101

Blog Multichannel Technology Consumer 101

CPC Strategy

APRIL 25, 2024

The Amazon Marketing Cloud (AMC) is a secure, privacy-friendly, dedicated cloud-based measurement and analytics solution that was released in 2021. Amazon Marketing Cloud is designed to maintain end-customer privacy, so it only returns aggregate analytics. What is the Amazon Marketing Cloud? How Does Amazon Marketing Cloud Work?

Marketing 65

Marketing Subscription Blog Events 65

ROI Revolution

MAY 11, 2021

Cookies are going away. First-Party vs. Third-Party Cookies. The digital advertising industry is leaning into user privacy like never before. Before we get into all of the impacts, it will be helpful to understand a bit about website cookies. First-party cookies are set by the website you are visiting.

Search Marketing 78

Search Marketing Marketing Information Social Media 78

CPC Strategy

MARCH 11, 2024

Privacy What’s Media Mix Modeling? “Media Mix Modeling is a top-down , privacy resilient approach that evaluates how historical media activity, promotions, pricing, seasonality, and uncontrollable factors—such as economic activity—impact key business outcomes such as sales revenue.

Channel 99

Channel Blog Social Media Marketing 99

Smile.io

MARCH 22, 2024

Unlike third-party data collected via online tracking cookies, first-party data is obtained directly from the user’s browser with their consent, making it more reliable.  Ensure you choose loyalty software with sophisticated security protections and privacy policies.  Data that needs to be securely protected. 

Customer Loyalty 82

Customer Loyalty Merchant Services Shopify Shipping Costs 82

ROI Revolution

DECEMBER 1, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. November 29. November 24.

Consumer 78

Consumer eCommerce Mobile Payments 78