Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 228

B2B eCommerce BigCommerce Omnichannel 228

lateshipment

APRIL 2, 2021

eCommerce works exactly the same way. Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . eCommerce is growing (higher, further, faster).

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Smile.io

AUGUST 25, 2023

In the past, we’ve compiled lists of amazing loyalty program examples in several different industries but we thought it was time to create a larger collection of the absolute best ecommerce loyalty and rewards programs around in every industry. Program highlight: flexible redemption values.

Customer Loyalty 79

Customer Loyalty Beauty and Health Customer Food and Beverages 79

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 284

Marketing Customer Loyalty Omnichannel eCommerce 284

Groove

JULY 21, 2020

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. Klaviyo is an email marketing tool designed specifically for eCommerce businesses. Easily import customer data into Klaviyo, and use it to personalize your content and campaigns. Email Costs. Conclusion.

eCommerce 370

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 370

Kissmetrics

OCTOBER 10, 2017

The most successful online stores winning at e-commerce are doing so because they’ve become absolutely obsessed with metrics. They swim in data. Every marketing and promotional decision is driving by the data. Because without data you have virtually no chance at making improvements. Image Source.

eCommerce 207

eCommerce Shipping Costs eCommerce Platforms Mobile 207

Optimizely

DECEMBER 21, 2017

“I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.”. But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Algopix

JULY 16, 2023

What is Email Marketing Software for eCommerce In today’s digital landscape, email marketing has emerged as a vital tool for eCommerce businesses to reach and engage with their target audience. Effective email marketing is a game-changer for eCommerce businesses.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . So what are the most common mistakes that ecommerce companies make?

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

Retail TouchPoints

DECEMBER 15, 2022

million rewards loyalty members via more than 1 billion marketing messages in 2022. As part of an overhaul of its online offerings, Casey’s aligned its digital tools to build a new ecommerce presence, launched mobile apps, introduced a loyalty program and forged partnerships with third-party delivery companies.

Arts 262

Arts Mobile Customer Loyalty Customer Data 262

Kissmetrics

MARCH 23, 2018

When it comes to e-commerce marketplace dominance, Amazon is at the top of the food chain. Just like you can’t appeal to the wide audience that Amazon markets to, Amazon can’t satisfy every need in every niche. Use customer data to inform your business. Kindle book recommendations based on data from Goodreads.

eCommerce 210

eCommerce Shipping Costs Subscription Payment Services 210

Retail TouchPoints

JULY 14, 2023

Generative AI is set to revolutionize ecommerce, enabling a more interactive and personalized shopping experience, which is integral to both attracting and retaining customers. In the crowded landscape of ecommerce, a positive customer experience across every aspect of an order has become intrinsic to online success.

eCommerce 207

eCommerce Order Fulfillment Fulfillment Multi-channel 207

Algopix

OCTOBER 15, 2023

Advanced analytics tools and technologies help businesses make sense of this data, providing valuable insights into customer behavior, preferences, and engagement patterns. The Evolving eCommerce Landscape The eCommerce landscape has witnessed rapid evolution in recent years.

Channel 129

Channel eCommerce Social Media Customer Loyalty 129

Retail TouchPoints

FEBRUARY 18, 2022

The past two years have seen a rapid evolution of retailers’ digital operations, and perhaps more importantly led to a dramatic shift in the role that ecommerce plays in the overall shopping experience. We’ve always talked about shipping costs being high if you’re running a successful ecommerce site, but it’s more than that.

eCommerce 296

eCommerce Shipping Costs Channel Operations 296

Optimizely

FEBRUARY 6, 2018

Thanks, well-known ecommerce website, but I don’t wear heels and I hate the color yellow. This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better!

Marketing 277

Marketing B2C Customer Data Channel 277

Optimizely

DECEMBER 19, 2017

These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

Customer 300

Customer eCommerce B2C Fashion 300

UpSellIt

AUGUST 3, 2023

By 2026, retail ecommerce sales are projected to reach an astonishing 8.1 Ecommerce segmentation and personalization are two independent, but complementary strategies used in the field of online retail to enhance customer experience, improve conversion rates, and drive sales. What is Ecommerce Segmentation?

eCommerce 111

eCommerce Recommendation Accessories Customer Loyalty 111

Groove

MAY 3, 2018

BigCommerce's robust functionality helps eCommerce brands sell and market themselves online. However as an Elite BigCommerce Partner Agency , we're constantly evaluating marketing technologies to help our clients push beyond baseline functionality to drive more sales. Top BigCommerce Marketing Apps. HubShop.ly

BigCommerce 285

BigCommerce Marketing eCommerce Social Media 285

Smile.io

MAY 15, 2024

💡 Key takeaways: - Growing a commerce business involves increasing revenue with increased overhead investments. Scaling a commerce business is increasing revenue without a significant increase in operating costs. to retain customers. to retain customers. So, what sets the winning commerce brands apart? 

Payment Services 53

Payment Services Merchant Services eCommerce Payments 53

Optimizely

DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. This will then enable you to implement a true omnichannel marketing strategy. Cross-sell and up-sell.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Optimizely

JUNE 10, 2020

It can cost 5x more to attract a new customer than to retain an existing one, according to Forbes. And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty?

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

UpSellIt

AUGUST 23, 2023

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. In this blog, we present ten innovative ecommerce targeted tactics that will dominate the landscape in 2023 and 2024, helping businesses thrive in the competitive digital marketplace.

eCommerce 129

eCommerce Recommendation Omnichannel Customer Data 129

Retail TouchPoints

MAY 8, 2024

Ecommerce sales are expected to hit $6.3 Despite this macro growth, ecommerce site abandonment remains a big issue for all brands, regardless of their size or product category. Additionally, overall ecommerce conversions decreased by 5.5%.

Merchant Services 245

Merchant Services eCommerce Channel Mobile 245

BigCommerce

FEBRUARY 13, 2018

When it comes to ecommerce, a word that first comes to mind is growth. Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Optimizely

FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. For years, marketers have solved new challenges with point solutions that solve one specific problem. All of these solutions are completely siloed from one another, making it difficult for marketers to see a full picture of their customers.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately look at the metrics.

B2C 247

B2C Marketing Multi-channel Customer Data 247

Optimizely

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Algopix

JANUARY 22, 2024

Building a loyal customer base that consistently returns to make repeat purchases is the foundation of sustainable growth and profitability for any eCommerce business selling on Amazon. With over 200 million customers worldwide, Amazon offers sellers an unparalleled opportunity to tap into a vast pool of potential repeat buyers.

eCommerce 111

eCommerce Shipping Costs Payment Services Social Media 111

Algopix

OCTOBER 21, 2023

In the fast-paced world of eCommerce, success is often determined by the ability to adapt, optimize, and make data-driven decisions. But with a myriad of data points to choose from, how do you know which eCommerce KPIs are the most important for your business? A high retention rate is a sign of a loyal customer base.

Shipping Costs 119

Shipping Costs eCommerce Customer Retention Social Media 119

eCommerceFuel

OCTOBER 1, 2020

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.

Customer Loyalty 44

Customer Loyalty eCommerce Customer Shipping Costs 44

lateshipment

NOVEMBER 26, 2023

This term is coined as “ The one-time shopper dilemma ”, where e-commerce businesses are unable to convert one-time shoppers into repeat customers due to unfavorable customer experiences. 76% of customers say that an unacceptable customer experience would affect their decision to order from the company again.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Ecommerce Platforms

OCTOBER 4, 2022

By the end of 2022, the global eCommerce market is expected to grow to a staggering $5.55 In light of that, it's no wonder that entrepreneurs are frequently finding new eCommerce-related opportunities to turn their passion into a living online. However, the right eCommerce platform is imperative to succeed in this venture.

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Merchant Services 208

BigCommerce

SEPTEMBER 28, 2017

Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United States. Or risk losing customers to competitors forever.

Channel 402

Channel Live Chat Multi-channel Customer 402

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Have you enrolled customers who just made a purchase in your brand’s loyalty program?

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

Social Media 266

Social Media Consumer Information Marketing 266

Kissmetrics

JUNE 1, 2018

Shopify, Facebook, FedEx and the likes have made it easier than ever to birth ecommerce brands. I’m not saying it’s easy, there’s way more to it than that, but the triangulation of tech, logistics and online-all-the-time buyers have certainly paved the way for the ecommerce boom. Keep your customers from cheating on you.

Customer 279

Customer Marketing Shopify Demo 279

Onilab User Guides

JULY 12, 2019

The e-commerce industry gives marketers freedom in promotional campaigns and design. The reason for that is simple: outstanding and smart marketing creates a huge buzz and can attract hundreds of new customers in no time. And behind each fail lies a marketing or design principle that was violated.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40