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Empowering E-commerce: Essential free marketing tools to outshine your competitors

lateshipment

There’s fierce competition everywhere, especially in the e-commerce industry. Every e-commerce business has a unique value proposition that comes out from meticulously analyzing market gaps and caters to every need of the customer. You can fine-tune your own marketing strategies for maximum impact.

eCommerce 130
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Balancing Customer Loyalty in an Age of Growing Business Costs

Retail TouchPoints

Consumers again and again have propped up the economy, fueling consistently strong growth in ecommerce and giving the retail industry an important edge in otherwise dark times. But there is a way forward, a balance that allows for costs to be recovered and keeps base customers happy and loyal.

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The 5 Benefits of E-Commerce Automation

Kissmetrics

Running an e-commerce store is a lot of work, but you already know that. You’re experiencing it every day, from marketing and communication to fulfillment and shipping, not to mention all the follow-up. That’s where e-commerce automation comes in. What is E-Commerce Automation?

eCommerce 336
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Best Customer Loyalty Programs: Our Favorite

Groove

Managing customer turnover and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. Best Customer Loyalty Programs: Smile.io. BigCommerce reports that it costs 5x less to retain an existing customer than it does to gain a new one.

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E-Commerce Post-Purchase CX Playbook For The Up-And-Coming Holiday Season

lateshipment

However, e-commerce post-purchase issues are nothing out of the ordinary, especially during times like the Holiday Season. The impact they bring is catastrophic — wrecking customer experience, straining customer support teams, and ultimately threatening profit margins.

eCommerce 130
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Brand Loyalty or Bust: E-Commerce Edition

lateshipment

My perception of building an e-commerce brand looks fun. All you need is to create a specialized domain with your brand name, work with different teams like marketing, sales, and customer experience to understand how you can further attract customers, sell not just products but something that brings out your own identity, etc.

eCommerce 130
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eCommerce Marketing Software To Drive Conversions

Groove

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. Klaviyo for email marketing.