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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Dig Into the Data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers.

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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

Digital shelf optimization (DSO) means constantly making changes to your product display on ecommerce platforms in an attempt to keep it as optimal as possible. Identifying the performance and optimization opportunities for all these elements requires digital shelf analytics (DSA) to cover a variety of data points.

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Shopline Review: What Does This eCommerce Platform Have to Offer?

Ecommerce Platforms

In light of that, it's no wonder that entrepreneurs are frequently finding new eCommerce-related opportunities to turn their passion into a living online. However, the right eCommerce platform is imperative to succeed in this venture. Data Analytics. Build customer loyalty with multi-tier reward systems.

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Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals

Retail TouchPoints

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond the standard ROAS target and unlocking the full potential by using first-party data to train algorithms to ‘know’ what success looks like. To predict return rates, you need enough data to see a meaningful trend.

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Best Ecommerce Platforms for Subscriptions (Apr 2023)

Ecommerce Platforms

The best subscription ecommerce platform gives today’s business owners an exceptional way to increase the lifetime value of their customers, and unlock recurring revenue. Today, we’re going to be reviewing some of the top subscription ecommerce platforms available to business owners in 2023.

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5 BigCommerce Competitors You Should Consider in 2024

Groove

Adobe Commerce (Magento) Another wildly popular eCommerce platform, Adobe Commerce (better known as Magento) is an open-source eCommerce solution that offers an impressive list of features and functionalities.