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Glassdoor’s Mishandling Of Customer Data Has Users Heading For The Exits

Forrester eCommerce

Glassdoor sparked public ire after it covertly added users’ real names, jobs, and job titles to their previously anonymous profiles. While Glassdoor tried to reassure users that the move isn’t a big deal and that their reviews will remain anonymous, users are understandably unsettled by the company unmasking their identities.

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Build-A-Bear Enhances Shopper Journey by Delivering Relevant Customer Data to Associates’ iPads

Retail TouchPoints

A Seamless, Data-Driven Experience Bear Builder associates guide customers through this journey to ensure every product is made with care and love and with the implementation of Jumpmind CX Connect , associates will be able to access rich customer data and more robust tools designed to deliver one-to-one personalized experiences via iPads.

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5 Customer Data Management Dangers and how to Improve Your Overall Policy

Retail TouchPoints

of companies use data to collect information about customers and sales prospects? Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. 5 Customer Data Dangers. 5 Customer Data Dangers. Did you know that 92.3%

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Meet Zeid Khater, Forrester’s Newest Analyst Covering Customer Data and Analytics

Forrester eCommerce

How Did You Get Interested in Data and Analytics? Some weeks after, my family relocated to the United States and settled in the Midwest. My childhood took me from Minneapolis to Milwaukee and eventually to the south suburbs of Chicago, where I currently reside. Growing […].

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Highlights from the playbook include how to: Score your brand’s personalization against others Use AI to boost personalization Unify your customer data Achieve a curated, scalable tech stack Get internal teams to collaborate on cross-channel experiences

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California’s Privacy Law Puts Second-Party Data on Notice

Forrester eCommerce

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done.

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Want More Customer Data? Build An Enterprise Data Strategy First

Forrester eCommerce

In the era of data deprecation, many B2C marketing clients are asking me “how can I get more first-party data?” or “how do I get more customers to share data with me?”