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Customer data: Which retailers are leading the way?

365 Retail

On top of that, customers are demanding greater privacy and control of their data. To thrive in today’s fast-paced and dynamic retail environment, retailers must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. Earlier this year.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers.

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How to Collect Customer Data and Improve Shopper Experience

retailnext

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. Identifying purchase patterns and creating a customer database offers an array of other benefits including: Identifying opportunities. Purchases based on sales and discounts.

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Shiseido Americas selects Amperity to transform first-party data strategy

365 Retail

Amperity , the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands.

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Own your customer data.

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POS Security – Protecting Retail Customers’ Data

Korona

POS security is vital for any retail business. Learn how criminals can hack systems and how your business can protect itself from threats.

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6 Reasons to Deploy Mobile Point of Sale

RETAIL MANAGEMENT SOFTWARE

Mobile point of sale is relatively new technology, but it is quickly becoming essential or retailers who want to remain competitive in an ever-increasing rapidly evolving retail environment. For starters, your sales staff won’t have to walk to the front of the store every time a customer asks about a product.