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The Perfect Gift is in the Data

Optimizely

For some, that act of love is in the form of the perfect gift. For brands, that act of love is in their ability to help their shoppers with the high-stakes task of finding that perfect gift. What if retailers were able to help these shoppers pick up their gift searches where they left off? Start Your Free Trial.

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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Influencer Marketing Basics: Using Social Stars for Your Ecommerce Marketing

Omnisend

For example, the Gatsby app integrates with Omnisend to capture the social context of their customers, providing ideas for who might be a good collaborator. . Whether using an influencer search tool or tapping into your own customer data, this groundwork helps you pinpoint some options. Do they work with any competitors?

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4 Ways To Retain Your E-Commerce Customers With Personalization

RTP blog

By Steve Tucker, Bunting When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers. While these customer acquisition efforts are undoubtedly important, it’s often forgotten that it’s your existing customers who will make up 40% of your future revenue.

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Get sale ready with Holiday Sale Calendar

MakeWebBetter

When talking about e-commerce marketing ideas. But firstly, I would like to share some sales stats which might help and excel your business this e-commerce holidays. Ecommerce holiday sales mostly counts upon […]. It becomes mandatory to pitch sales according to the holiday calendar.

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When Ecommerce Personalization Goes Wrong

Optimizely

You may think that at worst, a personalization mistake is a simple error that won’t hurt your marketing results or overall brand reputation. Unfortunately, when ecommerce marketing goes wrong, it can go very, very wrong. Or perhaps there was a mistake in the data collection that led to this error. Don’t become a tragedy.

eCommerce 199
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3 Interactive Experiences We Love Right Now

Sailthru

A cosmetics brand can ask shoppers to vote for their favorite fall hues to produce on-trend holiday gift sets. 3 Interactive Experiences We Love Sailthru and our sister brand, Cheetah Digital by Marigold, have been working with our clients to design customized experiences that help fuel engagement and build brand equity.

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