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AI Remains Transformative Within the Ecommerce Space in 2024

Retail TouchPoints

Few things have disrupted the ecommerce industry of late quite as thoroughly as AI. About two-thirds of companies plan to invest more in AI in the next six months, and 60% of commerce leaders recognize the value of AI in boosting customer experience to provide a competitive advantage.

eCommerce 249
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 217
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Will E-Commerce Benefit from Machine Learning or Face a New Threat?

Kissmetrics

The e-commerce revolution was built on the back of digital advances and automation, but is the next generation of machine learning and AI friend or foe? In the e-commerce space, machine learning is being used to slowly learn what customers prefer and how they want to see information to get them to make a purchase.

eCommerce 198
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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on customers’ behavior and intent. Being creative with what is readily available is the heart of new personalization.

eCommerce 231
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Best 20 eCommerce Customer Relationship Management (CRM) Systems of 2023

Algopix

Welcome to our comprehensive guide on the best eCommerce CRM systems. In today’s competitive online marketplace, effectively managing customer relationships is crucial for the success of any eCommerce business. What Is a Customer Relationship Management System? Why is CRM Important for eCommerce Businesses?

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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

This comes down to leadership training for store managers and not undervaluing those frontline staff, which is often a problem in the retail sector. Brands are going to have to rethink how they value those roles, and not only offer relevant training but leaders and values that get people excited to come to work and deliver excellent service.

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Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals

Retail TouchPoints

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond the standard ROAS target and unlocking the full potential by using first-party data to train algorithms to ‘know’ what success looks like. To predict return rates, you need enough data to see a meaningful trend.