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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

In short, how can businesses connect with their customers? I will share a customer case example that answers these questions. In this case, we used ID-POS data, which bypasses all the challenges of third-party data as an abundant and rich first-party data source. trillion in value.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. There are a wide range of digital marketing solutions for retail brands to gather dataPOS, interactive kiosks, loyalty programs and email marketing with QR codes, among others.

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The essential metrics your retail POS software can track

iVend

Reporting has always been important in retail – understanding sales tracking figures, inventory levels and the impact of marketing for example. Retail analytics has taken on an even more important role, and your retail POS software can track, analyse and make reports available in real time for super-smart, data-driven decision making.

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The importance of security in modern retail POS systems

iVend

This is because they hold large amounts of customer and financial data; they are highly dependent on their retail technology; and security investment has traditionally been low compared to other sectors. Retail POS security is at the frontline of protecting data, reputation and customer trust.

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Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Retail TouchPoints

“We are also excited to partner even more with our vendors this year as it relates to their branded in-store merchandise experiences,” Barry added, identifying Tesla, Lovesac and Starlink as examples of planned vendor partnerships. Our App First member deals experience is a great example of this.

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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

For example, many people opted for curbside pickup because they just wanted to get out of the house and have a basic interaction! If a customer goes into a bank, for example, the simple transaction would be to make a deposit or open an account — something that can now easily be done through technology.

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The Rise of Real-Time CDP

Retail TouchPoints

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.