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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 205
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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

Omnichannel vs. Multichannel Retailing: Understanding the Differences The terms “omnichannel” and “multichannel” are often used interchangeably, but they represent distinct retail strategies that are important to note before crafting your strategy.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. At the same time, modern direct mail takes advantage of the same custom audience modelling that brands are used to in digital and social. This is best accomplished by investing heavily in first-party data.

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The Best CRM Software (In-Depth Review)

Kissmetrics

Because of that, it’s critical to understand how your customers behave and what they want from you. The best CRM software helps streamline, simplify, and improve your business processes to create better experiences for the one thing your business revolves around — your customers. The most common type is operational.

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Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

Being able to offer your customers the possibility to jump the queue and shop safely by appointment will help retailers improve their customer experience, increase their basket size and gain more customer data, boosting sales efficiency and customer lifecycle value. Solution: Embrace Multichannel.

Retail 274
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Greece’s largest online marketplace, Skroutz, eyes new European expansion, and will enhance personalisation with a new partnership with MoEngage

365 Retail

To support its growth plans, Skroutz recognised the need to optimise its customer engagement, improving both the effectiveness of its campaigns as well as helping the CRM team operate more efficiently. Since implementing MoEngage, Skroutz has seen a 350% increase in conversions amongst existing customers.

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Best 20 Order Management Systems for eCommerce: Streamlining Your Operations

Algopix

An OMS is a comprehensive software solution designed to streamline and optimize order processing, inventory control, and customer interactions, providing a seamless shopping experience for buyers and boosting operational efficiency for sellers. These insights aid businesses in optimizing operations and developing effective strategies.