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3 Winning Omnichannel Strategies for Unifying the In-Store and Online Shopping Experiences

Retail TouchPoints

of total retail sales in Q1, ecommerce continues to have a big influence on the retail industry at large. As the divide between digital commerce and in-store shopping shrinks, the spotlight is now on the role omnichannel retail strategies play in both driving traffic to brand’s websites and foot traffic to physical stores.

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

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A Guide to Omnichannel Commerce for International Expansion

ESW

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics.

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Should Data be a Luxury for the Fashion Industry?

Retail TouchPoints

Luxury (like many other industries) is suffering from widening expectations, from products and locations to service and attention, and even more subtle aspects such as the feeling of “am I really special to this brand? Approach technology wisely. Surely not for lack of concern, focus or investment.

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Customer data: Which retailers are leading the way?

365 Retail

The world of retail has undergone significant changes in recent years, and the impact is being felt across the industry. On top of that, customers are demanding greater privacy and control of their data. Rhone is using Amperity to find and retain its top customers, a particular point of emphasis amid an uncertain economy.

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Omnichannel Capabilities and Data-Driven Experiences Can Win Shopper Loyalty Post-Pandemic

Retail TouchPoints

The pandemic-driven emphasis on omnichannel services doesn’t just apply to how consumers shop or how retailers should craft experiences — it also has changed how they should look at their loyalty efforts. However, the starting point needs to revolve around meeting your customers wherever they want to engage with you.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. This is best accomplished by investing heavily in first-party data. In all likelihood, brands will have to invest in technology or identify a partner to unite and activate their first-party data.