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How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. A cyberattack that compromises customer personal information can diminish the trust consumers place in a brand.

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The essential metrics your retail POS software can track

iVend

Reporting has always been important in retail – understanding sales tracking figures, inventory levels and the impact of marketing for example. But in today’s highly competitive, demanding retail world, the weekly or even end of day sales tracking reports that sufficed in the past just don’t cut it any more.

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Shopify POS Lite vs Shopify POS Pro – What’s the Difference?

Ecommerce Platforms

Manage inventory across multiple sales channels and locations. Customer loyalty programs with distinct customer profiles. Tracking for cash flow, sales, finance, and product use, as well as other reports. Unlimited support for staff members who can also use your system, with custom staff permissions and role types.

POS 180
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Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Retail TouchPoints

‘Increasingly Personalized, Highly Relevant and Motivational Content’ Noting that Best Buy can attribute “roughly 90% of our revenue to known customers,” Barry explained how the retailer would use its loyalty program to elevate personalization.

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. But what if you could eliminate the gap between data and marketing execution? Own your customer data.

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The Complete QuickBooks POS Review 2021

Ecommerce Platforms

In this article, we will determine if the QuickBooks Point of Sale system is the best choice for your business. QuickBooks POS is a feature-packed Point of Sale system created by Intuit. And what are the features or highlights of this Point of Sale system? Sales Transaction Management.

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