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How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

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The essential metrics your retail POS software can track

iVend

Using your point of sale system to track performance, across every element of the retail operation, has never been more important. You can use this data to ensure best sellers are always in stock, and create discount programs to sell off the slow movers. Tracking is the barometer of your business.

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The Latest Digital Marketing Trends in Retail Industry That Drive Sales and Engage Shoppers

RETAIL MANAGEMENT SOFTWARE

This is the time for retailers to look at where they stand and decide how to optimize all of these changes to be in the best position possible to retain customers and be ready to pivot to more digital and customer-friendly experiences. You can use it to personalize the omnichannel customer experience accurately. Probably not.

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How to Design Your Retail Space With Security in Mind

Retail TouchPoints

Ensure security cameras point directly toward all entrances and exits, as this can help you see where any theft is occurring or when unauthorized employees are entering prohibited areas or rooms. Similarly, physical security measures can help protect areas where computers and customer data are stored.

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5 Ways To Boost Your Retail Business Productivity Through AI

RetailMinded

Think of it as having a crystal ball that actually works for predicting product trends and customer preferences. Personalizing The Customer Journey With AI Insights Today’s shoppers seek personalized experiences , and AI provides the tools to deliver them.

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How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retail TouchPoints

Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. Your loyalty program benefits should constantly evolve alongside customers’ needs and desires. In fact, 61% of consumers have joined a loyalty program to get discounts for holiday shopping.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Companies with loyal customers understand their customers’ needs and deliver personalized experiences.