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5G In Financial Services

Forrester eCommerce

5G will become a general-purpose technology for financial services firms.

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Financial Service Firms Need To Stop Thinking Like Retailers On Personalization

Forrester eCommerce

Many financial services firms say that they are already delivering on personalization and view improving their personalization capabilities and technology further as a top priority. And most are thinking like retailers when it comes to personalization — […].

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Forrester Reviews And Scores US Mobile Banking Apps: What We Learned

Forrester eCommerce

For over a decade, Forrester has conducted an annual review of banks’ mobile apps. My colleague Gina Bhawalkar and I recently published our most recent research, in which we evaluated and scored the mobile banking experiences on more than a dozen banking brands’ apps across the US and Canada.

Banking 354
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Three Best Practices From The Forrester Digital Experience Review™: US And Canada Mobile Investing Apps

Forrester eCommerce

To assess the digital experience, we reviewed the functionality and user experience of 12 North American mobile investing apps that target self-directed investors, and we provide an Excel-based tool that allows digital business leaders to evaluate their customers’ digital journeys.

Mobile 195
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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

Make no mistake, this is a treacherous environment for retailers, which must make complex and difficult decisions about where to invest and divest, how to train employees, which technologies to employ and so on. Customize physical stores to the omnichannel experience. strikes Gen Z as cumbersome, slow and old-fashioned.

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#RIC21 Provides 8 Real-World Answers to the Question ‘What do Consumers Really Want?’

Retail TouchPoints

17, provided plenty of answers in the form of tips, technology use cases, real-world success stories and a raft of innovative ideas. Employ new extended reality (XR) and the latest visual technologies to bring products to life online. Employ new extended reality (XR) and the latest visual technologies to bring products to life online.

Consumer 238
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How Privacy Issues in Mobile Apps Impact Retailers

Retail TouchPoints

The popular Canadian coffee chain Tim Hortons recently experienced negative publicity after multiple government agencies shed light on the company’s mobile app privacy policies and data collection methods. This discovery tarnished the reputation of a widely respected company with a long history of customer loyalty.

Mobile 302