Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know
Retail TouchPoints
FEBRUARY 6, 2024
The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. It would seem that AI currently has little value in helping a brand land new customers or upsell existing customers higher-value items.
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