Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden
Retail TouchPoints
FEBRUARY 24, 2023
Ikea ’s marine-focused Blåvingad toy line is the inspiration behind a new interactive AR experience — Lilla Äventyret (The Little Adventure) — that launched in 21 Ikea stores across Sweden on Feb. Ikea’s Blåvingad toy collection launched in October 2022 and is produced in part from recycled plastic cleaned from the ocean.
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