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Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden

Retail TouchPoints

Ikea ’s marine-focused Blåvingad toy line is the inspiration behind a new interactive AR experience — Lilla Äventyret (The Little Adventure) — that launched in 21 Ikea stores across Sweden on Feb. Ikea’s Blåvingad toy collection launched in October 2022 and is produced in part from recycled plastic cleaned from the ocean.

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Media Networks Beyond Retail: How to Activate Your Right to Win

Retail TouchPoints

By following the retailer playbook, companies with rich data sets can uncover powerful new insights that generate revenue opportunities, improve consumer understanding, deliver better customer experiences and forge new partnerships.

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Pop-Ups for Good Offers Homeless Kids an Interactive Shopping Spree

Retail TouchPoints

The kids could grab their favorite toy and participate in a range of interactive activities, including a life-size snow globe selfie station and an e-sports gaming station. Laugh” Pop-Ups for Good event, held Dec. 15, 2022 at Tanger Outlets in Riverhead, N.Y.,

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The Clinique Lab Launches at Macy’s Herald Square Flagship

Retail TouchPoints

Macy’s recently shared plans for a Toys ‘R’ Us holiday 2022 partnership that will build the toy seller’s presence within the department store via a store-in-store experience.

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Retail Resolution: Watch Everything Toys R Us Does in 2020

Sailthru

After shuttering hundreds of stores and filing for bankruptcy , Toys R Us rose from the ashes with a few experiential stores that opened in time for the holiday season. It’s common to hear about store closures and missed quarters, but it’s not often that a huge brand gets a do-over like Toys R Us. Time to pay attention.

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Very Enhances Search and Browsing Options with AI-Powered Features

Retail TouchPoints

UK-based digital retailer Very has partnered with AI-powered product search and discovery platform Constructor to transform its product discovery experience across online and mobile channels. Very offers products across fashion, tech, homeware, toys, sports equipment and other categories from more than 2,000 brands.

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Children’s Data Privacy: What’s A Parent To Do?

Forrester eCommerce

This included concerns about apps and internet-connected toys to technologies used the in classroom. […]. Over the holidays and through the new year, I had the topic of children’s data privacy and device use come up multiple times.

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