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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. New research from Havas Media Network , in partnership with Snap, Inc. The partners surveyed 28,500 of this desirable consumer set from across the U.S.,

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Consequently, this is a medium that retailers must seriously consider in order to reach the customers of the future.

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

Understanding customer preferences and behaviors is key: 52% of customers appreciate connecting tangibly with products they plan to buy; in-store music makes 55% of shoppers say they feel happier when music is playing; and 85% of shoppers revealed the right scent is important to their shopping experience.

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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

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WiFi Networking Lessons Retail CIOs can Learn from the NFL

Retail TouchPoints

As the retail industry introduces modern shopping experiences underpinned with new technologies like AI, retailers can take a page from the NFL’s playbook and adapt those learnings to their unique environments. Data analytics is a powerful tool retailers can use to deliver better shopping experiences. AI: Retail’s New Star Player?

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7 Major Digital Marketing Trends in 2023: Optimize Customer Experience With AI

MagentoBrain

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. From the rise of UI/UX, we can see that many trends have emerged with only one purpose: to improve customer experience.

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24 best Wix apps for your store in 2023

Omnisend

It offers tools for nearly everything, from email marketing to automations, and social media posts to SEO. Best used for: Creating emails and social media posts from scratch Keeping track of customers and subscribers, thanks to its built-in CRM Nurturing sales leads. Social Wix apps. Social Stream.