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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Here is an example of nice branded shipping confirmation : 3.

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

This concept provides a consistent brand experience across different channels, allowing customers to interact with your brand in the most convenient way. For example, shoppers can research products online, place an order through a mobile app, pick up the item from a nearby store, and even return or exchange it back online.

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Inventory Management for Scaling ($1M+) Businesses: Techniques You Need to Know Before You Go Bust

BigCommerce

Managing your inventory properly across all of your sales channels helps to lower your product cost and increase shipping speed – ultimately earning you increased customer loyalty and love. Managing inventory creates data, which you can use to streamline processes and improve your inventory and order management.

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How Automation Transforms the Post-Purchase Customer Experience

lateshipment

For example, automation can help logistics and fulfillment centers communicate with each other to locate alternative products and routes for orders. In other cases, automation can be used to prevent a customer from placing an order for out-of-stock products. Improving Returns. Collecting Customer Feedback.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . Get a better handle on multi-channel marketing attribution for your own brand and you’ll see huge improvements in how you define the true ROI of your marketing activities. Marketing attribution can be a little intimidating. Should you do first, last, or multi-touch attribution?

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5 Ways to Increase Retention With Email & SMS Marketing

Smile.io

If customers have any problems throughout their purchase, your customer service team can jump straight in. What is Omnichannel Commerce (with Examples) Omnichannel commerce is the approach of an integrated strategy for a business that unites multichannel methods of retail into one channel. Happier customers.

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How to Take Your Brand Direct to Consumer

BigCommerce

Direct to consumer means you are selling your product directly to your end customers without third-party retailers, wholesalers, or other middlemen. The model of the multichannel retailer is failing, and it’s falling apart because the margins are small. Andie Swim is a great example of matching site design with expectation.

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