Kissmetrics
MARCH 26, 2021
However, there’s a lurking metric you might not be tracking: your PPC churn rate. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. What Is PPC Churn Rate?
Kissmetrics
APRIL 28, 2021
As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.
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Kissmetrics
FEBRUARY 17, 2021
For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Setting up a countdown timer on your Google PPC ads couldn’t be easier. Great seasonal promotions allow you to do this.
Retail TouchPoints
AUGUST 26, 2020
The price war “quick-fix,” however, is just one solution, and can have adverse long-term effects on profitability, price erosion and customer loyalty. Ultimately, altering prices may lead to confusion around quality and product performance, therefore threatening customer loyalty and dismantling product demand.
Korona
NOVEMBER 30, 2022
The competition to attract customers during the holidays will be stronger than ever, and this is your chance to get creative with your holiday marketing ideas. A well-thought-out holiday marketing strategy can help to boost sales significantly and build customer loyalty by strengthening relationships with them.
Kissmetrics
AUGUST 17, 2021
It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. Brand awareness campaigns help you build successful relationships with customers based on trust. Finally, trust builds customer loyalty. On the other hand, over time, your customer acquisition costs will decrease.
Wiser
JULY 25, 2023
Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. Pay-Per-Click (PPC) Marketing It’s hard to know if you’re reaching the right people or getting a good return on your investment.
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