Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences
Retail TouchPoints
NOVEMBER 17, 2023
Furthermore, product substitution allows businesses to diversify their sourcing to mitigate supply chain risks. Meeting Customer Expectations In some cases, customers who receive product substitutions that are functionally equivalent to the original item ordered will be satisfied, provided the replacement serves the same purpose and need.
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