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The Limited Role of AI in Ecommerce

Retail TouchPoints

While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line. Why Shoppers Should Care: The Hidden World of Post-Purchase Imagine the moments after you complete an online purchase.

eCommerce 264
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Where Online Shopping Rises, WhatsApp Follows

Retail TouchPoints

Retailers had no options this year other than to throw their full weight behind digital sales, and it paid off. Alongside this steep uptick in online sales is the rise of a familiar mobile communications platform: WhatsApp.

Mobile 223
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Ecommerce Segmentation vs. Personalization: Differences & Benefits

UpSellIt

Ecommerce segmentation and personalization are two independent, but complementary strategies used in the field of online retail to enhance customer experience, improve conversion rates, and drive sales. Two of the best ways you can capitalize on this are by leveraging segmentation and personalization.

eCommerce 107
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Wunderkind eyes European expansion as it increases revenues by 70%

365 Retail

As eCommerce demand grew exponentially in 2020—with online sales in the UK growing by 46% ; the largest increase in more than a decade — so too did consumer demand for slick, seamless and personalised online shopping journeys.

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The Top 25 Ecommerce Podcasts of 2018

Optimizely

This interview-based show spends each episode picking the brain of a marketing expert on a variety of topics, including SEO, pricing strategies, and customer retention. Where to start: How to Attract Customers and Keep Them Forever — Customer loyalty and customer retention go hand-in-hand.

eCommerce 223
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Retailer Lessons from iGaming Companies

Retail TouchPoints

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. Retail competition has increased from small upstart retailers to big box stores and peers, so the ability for retailers to improve on their game is more necessary than ever.

Retail 283
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4 of the Best Examples of Customer Analytics Software

Omnisend

Today, customer analytics comes in the form of software, which ecommerce retailers and marketers can use to automatically capture customer data in real-time. How to Implement Customer Analytics. So you’ve collected and analyzed your data, now it’s time to put your unique customer insights to good use.

Customer 134