Retail TouchPoints

MAY 20, 2024

This year, we’ve identified 24 organizations that have successfully differentiated through their loyalty programs, marketing strategies, in-store experiences and even their approach to last mile and fulfillment. The final 24 brands and their winning strategies will be featured in an in-depth report running next month.

Customer Retention 279

Customer Retention Fulfillment Mobile Customer Experience 279

Retail TouchPoints

MAY 8, 2024

Have mechanisms in place to guide and support customers throughout their journey, and create content that is clean, digestible and informative.” Pitié walked through key takeaways from the report and how these data points should influence brands’ ecommerce strategies moving forward. What should they be doing creatively to stand out?

Merchant Services 215

Merchant Services eCommerce Channel Mobile 215

Kibo

FEBRUARY 3, 2023

But as the competition for wallet share intensifies, customer expectations for eCommerce subscriptions have grown higher — requiring B2B and B2C companies to consider how they’re providing value with this offering long after the customer hits ‘complete purchase.’ But while it remains popular among consumers, the churn rate is high.

Customer Retention 62

Customer Retention Subscription Payment Services Customer 62

lateshipment

MAY 21, 2021

Did you know that the average Customer Retention Rate (CRR) is just around 35% for eCommerce businesses. Just take a look at these stats 65% of a company’s business can be credited to existing customers. Companies have to spend 7 times more to get a new customer than to retain an existing one. Leverage email marketing.

Customer Retention 130

Customer Retention eCommerce Customer Social Media 130

Omniconvert

OCTOBER 27, 2020

The post Using RFM Analysis to Move from CRO to Driving Your Customer Retention Marketing Strategy appeared first on ECOMMERCE GROWTH Blog. Conversion Rate Optimization (CRO) has been a big buzzword for quite some time, and everyone wants a piece of the.

Customer Retention 78

Customer Retention Customer Marketing Blog 78

Smile.io

MAY 1, 2023

Customer retention is a key element in making sure your ecommerce business is sustainable and in business for the long term. Without repeat customers, your business won’t have the base it needs to grow. 🛍️ Customer retention is about keeping loyal customers, as opposed to recruiting new ones.

Customer Retention 61

Customer Retention Customer Customer Loyalty Merchant Services 61

365 Retail

DECEMBER 20, 2023

What is customer retention? Customer retention refers to a company’s capacity to convert purchasers into repeat customers, preventing them from purchasing from a rival. Why is customer retention crucial for businesses?

Customer Retention 52

Customer Retention Customer Customer Loyalty Merchant Services 52

Omniconvert

SEPTEMBER 5, 2018

As seen through the eyes of someone who actually buys stuff online I have piled up 5 eCommerce Retention strategies to help guys/gals like you (eCommerce managers, that is) draw in and *keep* gals (and guys) like me. But let me start with this, though: I’m guilty as charged. I’m a huge, monstrous eCommerce […].

Customer Retention 129

Customer Retention eCommerce Customer Blog 129

Omnisend

SEPTEMBER 16, 2019

Creating a great customer retention strategy is an uneasy yet crucial task for online businesses. One-time buyers and dormant customers have become a headache for most marketers: You have already spent a lot of money on customer acquisition, and now what?

Customer Retention 68

Customer Retention Customer eCommerce Marketing eCommerce 68

Smile.io

FEBRUARY 24, 2023

As we enter a period of economic uncertainty, one thing will be more important than anything else for small business owners–customer retention. When customers are spending less on discretionary purchases, it’s important to emphasize loyalty. What is customer retention?

Customer Retention 74

Customer Retention Customer Social Media Merchant Services 74

Omniconvert

SEPTEMBER 1, 2020

Customer retention is a subject near and dear to our hearts – that’s why you’ll find several articles on our. The post Customer retention tools appeared first on ECOMMERCE GROWTH Blog.

Customer Retention 78

Customer Retention Customer Article eCommerce 78

Ecommerce Guru

OCTOBER 19, 2021

According to studies, repeat customers may account for more than 40% of a company’s income, and boosting customer retention rates by 5% can boost earnings by 25% to 95%. Also Read: Easy Rules to Write Product Descriptions That Sell What are the best customer retention strategies?

Customer Retention 52

Customer Retention Customer Supplies eCommerce 52

FastSpring

DECEMBER 3, 2020

Businesses are constantly trying to figure out how to increase customer retention rates. But what if your business model is designed to create repeat customers. Subscription businesses get to profit from recurring purchases, and customers benefit from long-term savings and convenience. What is subscription marketing?

Subscription 117

Subscription Customer Retention Marketing Payment Services 117

Omniconvert

MARCH 31, 2020

Today we’re tackling an age-old debate in the marketing industry: what is more important – customer acquisition or customer retention? The post Customer acquisition vs. customer retention appeared first on ECOMMERCE GROWTH Blog.

Customer Retention 78

Customer Retention Customer Blog eCommerce 78

Retail TouchPoints

NOVEMBER 30, 2023

The innate connections we have with food and beverage brands, especially those we have grown up with, create a built-in opportunity for companies like PepsiCo to drive customer retention and loyalty. RTP: How has PepsiCo adapted its approach to marketing and engagement as a result of these evolving behaviors?

Food and Beverages 260

Food and Beverages Games Consumer Customer Retention 260

Kissmetrics

JUNE 15, 2017

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241

Omniconvert

SEPTEMBER 5, 2018

As seen through the eyes of someone who actually buys stuff online I have piled up 5 eCommerce Retention strategies to help guys/gals like you (eCommerce managers, that is) draw in and *keep* gals (and guys) like me. But let me start with this, though: I’m guilty as charged. I’m a huge, monstrous eCommerce […].

Customer Retention 90

Customer Retention eCommerce Customer Blog 90

Kissmetrics

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 275

Marketing Customer Retention White Paper Download 275

Ecommerce Platforms

OCTOBER 24, 2022

Email marketing statistics constantly show that emails are one of the best ways to reach your audience. Here are some of the most valuable email marketing stats to check out in 2022. Looking at email marketing statistics gives us a clear view of just how valuable the world of email can really be. billion by 2027. Statista ).

Marketing 196

Marketing B2B B2C Mobile 196

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience. Start free today See pricing What is a repeat customer? They are also known as recurring clients.

Customer 88

Customer Customer Retention Social Media X-cart 88

Omnisend

DECEMBER 5, 2023

Reading Time: 11 minutes There’s a common myth that the dropshipping market is completely saturated, making it impossible for new stores to stand out from the crowd. But a smart dropshipping marketing strategy can give you the edge you need to be successful. The good news is, this isn’t quite the case.

Marketing 78

Marketing Social Media SEO Customer Retention 78

Groove

APRIL 15, 2024

They can also leverage pricing strategies and increase customer experiences. Global Reach: Customers who normally would not have ordered from your store because of distance can now order. You’ll be able to reach a broader audience and garner new markets. It also allows you to address customer preferences quickly.

BigCommerce 335

BigCommerce B2B B2C Customer Retention 335

Omnisend

FEBRUARY 8, 2021

For most nimble ecommerce marketing teams, personalized retention marketing might seem like something ‘we’re gonna take care of tomorrow’ We all realize its value, but there’s only so much you can do with a lean team on a daily basis. Customer lifecycle marketing. Cherish Strategy.

Customer Retention 97

Customer Retention Improvements Customer Channel 97

Omniconvert

AUGUST 28, 2019

Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

Customer Retention 102

Customer Retention eCommerce Customer Blog 102

Retail TouchPoints

JANUARY 31, 2024

Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga.,

Marketing 237

Marketing Customer Retention Shopify Social Media 237

Retail TouchPoints

JANUARY 3, 2024

Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned.

Retail 259

Retail Shipping Costs Improvements Customer Experience 259

BigCommerce

FEBRUARY 27, 2018

Winning nowadays requires strategy and squeezing the most out of every opportunity. But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM). What is Word of Mouth Marketing? In the International Journal of Market Research , M. Word of Mouth Marketing Statistics.

Social Media 410

Social Media Marketing Payment Services Reference 410

Omniconvert

JUNE 13, 2019

Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

Customer Retention 103

Customer Retention eCommerce Customer Blog 103

Kissmetrics

APRIL 21, 2021

To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. That’s the crux of an omnichannel e-commerce marketing campaign. Omnichannel e-commerce is a marketing approach that creates a unified customer experience across multiple platforms.

eCommerce Marketing 254

eCommerce Marketing eCommerce Omnichannel Marketing 254

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 114

eCommerce Marketing eCommerce Marketing Toys 114

Omniconvert

JUNE 19, 2019

Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

Customer Retention 101

Customer Retention eCommerce Customer Blog 101

Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers.

Marketing 273

Marketing Consumer Information Customer Retention 273

Retail TouchPoints

MARCH 19, 2024

The retailer also is positioning itself as a seasonal décor destination, promising 60% newness in home and holiday décor seasonally as a strategy to boost customer retention.

Customer Retention 216

Customer Retention Multichannel Arts Consumer 216

Retail TouchPoints

MARCH 10, 2023

Seeking out credible data takes organizations down one of many paths, the most common being conducting market research and relying on web traffic data. The internet and passively collected browsing behaviors have given many companies a low-cost way to track and observe customer behavior online. There’s no gray area with this approach.

Marketing 224

Marketing Customer Retention Consumer Information 224

Retail TouchPoints

APRIL 5, 2024

Gaming companies, more specifically iGaming companies, have undertaken strategies that could help retailers that mimic those practices improve their game, and their profitability. iGaming companies typically have minutes at most, and usually only seconds, to retain or lose a customer.

Retail 291

Retail Games Leisure Multi-channel 291

Omnisend

APRIL 28, 2021

While it’s important to keep your net wide and try to catch new customers, it’s equally vital, if not more so, to ensure that those who are already customers don’t slip through the netting. Enter retention marketing—the difference between constantly struggling to attract first-time buyers and comfortably selling to loyal customers.

Marketing 196

Marketing Customer Retention Merchant Services eCommerce 196