article thumbnail

Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Kissmetrics

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

Mobile 363
article thumbnail

Can Location Intelligence Make (or Break) the Holiday Shopping Season?

Retail TouchPoints

It’s equally important to hold fast to some tried and true tactics to keep existing loyal customers. Studies show that loyal customers are more likely to make repeat purchases, which ultimately drives revenue. This ensures that loyal customers will be able to use their program rewards or offers with both brands equally.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Getting Started with Behavioral Email Marketing

Kissmetrics

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. Behavioral marketing is designed to act on those choices with the kind of engagement that increases conversion rates, grows profits , and vastly improves customer retention.

Marketing 275
article thumbnail

The Future of Retail and AI

Retail TouchPoints

Some are testing delivery robots, others self-serve mobile kiosks, and some are simply retrofitting flagship, high-traffic locations with AI cameras and sensors. They can even optimize in-store merchandising by studying conversion rates based on a mix of products in the same area. Which impulse items are people buying at checkout?

article thumbnail

mPOS – bringing back the human touch to in-store shopping

iVend

iVend Mobile POS Mobile POS in retail engages and delights shoppers. A recent study of what shoppers want from the instore experience + concluded that ‘expectations of the face-to-face experience have been raised over several years in which customers have been pushed further online’.

POS 97
article thumbnail

Essential Email Marketing Statistics To Strengthen Your Strategy in 2023 (With Infographic)

Ecommerce Platforms

This is particularly true in an environment where customers are opening more emails on mobile devices, as most smartphones can only display so many characters. The average open rate was around 19% for Fridays in the study, compared to around 17% for Saturdays. 87% of marketers use email to distribute content. Campaign Monitor ).

Marketing 196
article thumbnail

How to get repeat customers in 2023?

lateshipment

In order to provide a seamless and engaging consumer experience across all touchpoints, including mobile commerce, beacon technology, and CTV advertising, the future of commerce must be fully omnichannel. Customers can quickly and securely conduct purchases without using physical payment methods by adopting this feature.

eCommerce 130