Remove Customer Retention Remove Recommendation Remove Reference Remove Shipping Costs
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How to Optimize Your Business’ Contribution Margin Ratio

Kissmetrics

Understanding the finances behind your business can help you increase your profits, cut back on expenses, and operate more smoothly. A contribution margin ratio is the difference between sales and variable costs within a company. The difference will then get used for fixed costs, like rent and insurance.

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Post-Purchase Experience And Customer Lifetime Value (CLV): Relationship Goals

lateshipment

Profitability: By subtracting Customer Acquisition Costs (CAC) from CLV, a business can determine the profitability of acquiring and retaining customers (a metric known as adjusted CLV or CLV to CAC ratio). This brings us to the first metric, retention rates. This includes the cost of marketing and sales.

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The Real Impact of Late Deliveries & How to Handle Them

lateshipment

The Human Cost of Late Deliveries. You would most certainly not accept an excuse like “We outsource our shipping needs to FedEx, UPS, or DHL, so please check with the shipping carrier.” Now put your customer in the same situation. They lead to customer churn. Neither do they help in improving customer satisfaction.

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Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates.

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How to Build a Customer Base with a Great Post-purchase CX Strategy

lateshipment

Over time, this also results in a more stable and profitable customer base, with a higher lifetime value from each customer. Thus, it is clear that while acquiring new customers is important, retaining existing ones is often more profitable and cost-effective in the long run. Still not convinced?

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How to Start a Subscription Business that Works

Ecommerce Platforms

You may initially start thinking about the downsides like the fact that you might have to ship out thousands or millions of curated boxes, making for a rather expensive endeavor. Improving your customer lifetime value is the key here, and a subscription business has that built into the model. Customer Acquisition Costs Decrease.

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Best Practices To Build Ecommerce Branded Order Tracking Pages

lateshipment

Common points of interaction with your customers in the post-purchase phase come in the form of transactional shipping notifications, order tracking pages, returns, and collecting their feedback on the delivery experience. We’ve already extensively talked about shipping notifications — read about it here.

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