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Rillavoice Uses Speech Analytics to Offer Retailers Insight into Conversations with Customers

Retail TouchPoints

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Social media or word of mouth? Price, fit or competition?

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The Rise of Real-Time CDP

Retail TouchPoints

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

Kissmetrics

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. If you want to prove your worth to your customers and find ways to become more efficient, you need clear analytics to guide you.

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The 6 best Attentive alternatives for 2023 (free and paid)

Omnisend

It’s a robust SMS platform offering valuable customer data. But SMS is not the only channel that Omnisend supports. SMS campaigns – Omnisend allows you to create personalized SMS campaigns so you can engage your customers with highly-relevant text messages. Omnisend : Best for ecommerce Shopify review: 4.8/5

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How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

RTP blog

Retailers need to be able to manage these data volumes effectively and utilize that knowledge to drive down costs while expanding sales. We are already seeing benefits of connected real-time data in retail today. Innovating through connected data is changing the way retailers deliver these principles in real time.

Consumer 150
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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Personalisation marketing tools rushed on the scene more than 15 years ago to help marketers more effectively engage with consumers in digital channels like web, social and mobile.

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