Optimizely

DECEMBER 19, 2017

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. What makes them happy customers? Collect your loyal customer data.

Customer 300

Customer eCommerce B2C Fashion 300

Retail TouchPoints

OCTOBER 18, 2021

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation.

Customer Experience 282

Customer Experience Customer Channel Omnichannel 282

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Top data-related challenges include: . Stand Out Beyond Free Shipping .

Customer Loyalty 207

Customer Loyalty Customer Retail Shipping Costs 207

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations.

Multi-channel 238

Multi-channel Customer Social Media Retail 238

GetElastic

DECEMBER 7, 2017

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). This requires set-up on the part of customers, so they will likely only do that for stores they visit regularly. Keep them waiting for 2.5 Skip the supermarket lines.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

GetElastic

DECEMBER 7, 2017

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). This requires set-up on the part of customers, so they will likely only do that for stores they visit regularly. Keep them waiting for 2.5 Skip the supermarket lines.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. The advent of these constraints has propelled the value of zero-party data (ZPD) to new heights.

Social Media 269

Social Media Consumer Information Marketing 269

Retail TouchPoints

MAY 25, 2022

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

Customer Loyalty 293

Customer Loyalty Customer Consumer Gifts 293

Retail TouchPoints

DECEMBER 30, 2021

However, by understanding how fraudsters target different age groups, merchants can tailor their fraud prevention programs to fit the risk profiles for their customer demographics. This approach can reduce fraud losses and improve the shopping experience for good customers. K eep bots out of your customers’ accounts and checkout.

Merchant Services 276

Merchant Services Customer Payment Services Social Media 276

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 232

B2B eCommerce BigCommerce Omnichannel 232

Retail TouchPoints

FEBRUARY 27, 2024

With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security. Cyberattacks and network outages can disrupt operations and erode customer loyalty. A study by IBM Security found that the average cost of a data breach in 2023 was $4.24

Payment Services 256

Payment Services Retail POS Operations 256

ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? Where to Go From Here: Customer Data, Fraud and Privacy Practices to Consider.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Retail TouchPoints

MAY 31, 2022

This goes for the lessons learned by retail brands as they operated through one crisis-induced challenge after the next, navigating the ups and downs of the pandemic as best they could, while meeting unprecedented customer demand. The question is whether retailers can overcome the “experience gap.” The Gen Z Factor.

Mobile 322

Mobile Customer Data Recommendation Fashion 322

Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 258

Retail Customer Data Channel Arts 258

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data.

Customer 202

Customer Retail Information Consumer 202

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Smile.io

APRIL 30, 2024

Customer engagement is a crucial aspect of any successful marketing strategy. It helps build long-lasting customer relationships and boosts brand loyalty.    But how do you boost customer engagement ? You then use this data to create custom email campaigns with relevant content and offers.

Customer 60

Customer Shopping Carts Shipping Costs Subscription 60

Optimizely

JUNE 13, 2019

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? There are many different types of customers affinities, including: Fans of a particular brand.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 228

Multi-channel POS Customer Data Mobile 228

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Optimizely

DECEMBER 19, 2017

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. What makes them happy customers? Collect your loyal customer data.

eCommerce 186

eCommerce Customer B2C Fashion 186

Forrester eCommerce

JANUARY 10, 2022

Customer data platforms (CDPs) are among marketers’ top marketing technology (martech) priorities in Asia Pacific (APAC).

B2C 195

B2C Customer Data Technology Marketing 195

Optimizely

DECEMBER 10, 2019

eCommerce Brands are in a Battle for the Customer Profile. Centralizing your entire organization (in-store, marketing, service, & merchandising) around a single customer profile opens up a world of possibilities for delivering a beautiful and relevant experience. Whether they know it or not. The company is not alone in this.

Customer 195

Customer Customer Data Customer Experience eCommerce 195

ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? Where to Go From Here: Customer Data, Fraud and Privacy Practices to Consider.

Customer Data 60

Customer Data eCommerce Customer Consumer 60

RTP blog

JUNE 10, 2019

At the same time, the notion of customer loyalty has never been more important. According to the Wharton School’s Marketing Metrics , the probability of selling to an existing customer is 14X more than attracting a new one. Knowing where a retailer stands with its customers has never been more important.

Customer 150

Customer Customer Loyalty Social Media Recommendation 150

Rishi Rawat

SEPTEMBER 20, 2018

After a recent visit with a local ophthalmologist, I received this Voice of the Customer survey request: I doubt this survey request was successful for a number of reasons. If any patients decided to continue reading, they would have been met with similar copy that provides no incentive for completing the survey.

Customer Data 70

Customer Data Customer Article 70

Retail TouchPoints

NOVEMBER 9, 2023

Businesses perceive geopolitical tensions as the foremost threat to the global economy, according to an Oxford Economics survey. With the increase of digital warfare, geopolitical cyberattacks are not only jeopardizing sensitive customer data but also eroding trust in online shopping globally.

Retail 282

Retail BigCommerce eCommerce Platforms eCommerce 282

Algopix

JULY 13, 2023

In today’s competitive online marketplace, effectively managing customer relationships is crucial for the success of any eCommerce business. What Is a Customer Relationship Management System? Additionally, CRM systems help streamline customer support, enhance communication, and improve overall operational efficiency.

Payment Services 78

Payment Services eCommerce Management Customer 78

Retail TouchPoints

FEBRUARY 18, 2022

These changes are reflected in Namogoo ’s annual survey of ecommerce executives , conducted this year in partnership with Microsoft, which benchmarks where retail leaders will be focusing their investments in the coming year and how they’re measuring success. Companies of All Sizes Struggle to Use Their Data Effectively.

eCommerce 297

eCommerce Shipping Costs Channel Operations 297

Retail TouchPoints

FEBRUARY 1, 2024

Even though inflation has been easing in recent months, a majority ( 70% ) of retail CFOs say they plan to raise prices in 2024 — although 60% said the price hikes would be slight rather than significant, according to the 2024 Retail CFO Outlook Survey from consulting firm BDO. All of this enables a more informed pricing strategy overall.

Games 217

Games Retail Definition Management 217

RTP blog

NOVEMBER 10, 2017

The need to encourage customers to return to the store, rather than shop online, is a growing problem — because how easy is it to click a button, enter your credit card numbers and just wait for the package to be delivered right to your doorstep? It provides a real-time view of the customer experience. Talk about convenience.

Customer Experience 150

Customer Experience Technology Customer Mobile 150

Retail TouchPoints

FEBRUARY 28, 2023

Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often. Essentially, this is a simple model: customer + contexts = action.

Retail 265

Retail Books Consumer Social Media 265

Retail TouchPoints

JULY 5, 2022

Nearly four in 10 ( 37% ) of retail decision-makers said their ecommerce business is not meeting profitability targets in the Publicis Sapient/Salesforce survey, which was conducted in partnership with Ipsos. What the research found that was a little surprising to me was the importance of customer experience,” said Anderson. “If

Shipping Costs 292

Shipping Costs eCommerce Retail Merchant Services 292

Optimizely

JULY 11, 2019

Customer service is at the core of a great customer experience. Your customer service team is just not there to fix problems, but can also win back customers, drive up average order value, and secure long-term loyalty. Empower your customer service team with data. Customer lifetime value.

Customer 150

Customer Shipping Costs Recommendation Customer Experience 150

FastSpring

SEPTEMBER 9, 2020

In that case, you need to do some more research to truly understand who your customer is. And one of the best ways to get to know your audience is to create a customer profile. There are a lot of different names for customers profiles—buyer personas, customer personas, audience personas, marketing personas, etc.—but

Customer 78

Customer Social Media Hobbies Customer Data 78

Retail TouchPoints

JANUARY 11, 2021

Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. One such area where on-demand data can help retailers is inventory. Consumer packaged goods companies have traditionally reached their customers through retail stores and e-commerce sites.

Small Business Retail 235

Small Business Retail Retail eCommerce Social Media 235

Retail TouchPoints

FEBRUARY 23, 2023

The AI revolution is here, and customers already expect to benefit from the convenience it promises to deliver. Widespread interest in and acceptance of AI in all of its forms — particularly among younger shoppers — means that it’s not a matter of when customers will accept the technology but how retailers should react to it.

Retail 253

Retail Technology Customer Experience Consumer 253