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Marketing Operations must rationalize revenue technology to achieve customer experience goals

Forrester eCommerce

Marketing Operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals.

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Unlock IT Operational Excellence in Seven Steps

Forrester eCommerce

AIOps and observability have become crucial for businesses seeking to optimize their IT operations. These technologies offer the promise of enhanced efficiency, improved decision-making, and better customer experiences.

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How Has Customer Experience Been Transforming and What Value It Holds In The Future?

lateshipment

From brick-and-mortar to e-commerce, businesses have been running successfully all these years by building their foundation on just a question — “What do customers want?” So, coming back to the question, “ What do customers want?” The Need To Focus On CX In Today's Business Landscape Customer demands are never the same.

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Announcing the Forrester Tech Tide™: Enterprise Localization Technologies

Forrester eCommerce

We recently published the Forrester Tech Tide: Enterprise Localization Technologies, Q1 2024, to help leaders in revenue operations, marketing, product, digital, content, and customer experience shape their firm’s investment approach. If so, you should review your localization tech stack. A Rising […]

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. However, these searching customers are not always finding what they’re looking for. The most common missing element: error tolerance.

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The Power of AI to Support Field Service Employees and Maintain Exceptional Customer Experiences

Retail TouchPoints

Instant access to highly-skilled personnel with niche experience. Flexibility in your company’s response to market trends and customer demands. Field service companies shouldn’t discount technology to help address staffing shortages. A chance to gain an “outsider’s” fresh, unique perspective. Leverage AI where you can.

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The Home Depot Appoints New CIO, Creates Customer Experience Role

Retail TouchPoints

The Home Depot has tapped two technology veterans for high-level positions, naming of Matt Carey as EVP of Customer Experience, a newly created role, and Fahim Siddiqui as EVP and CIO. Before that Carey worked for 20 years at Walmart with roles including SVP and CTO. “In