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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent privacy regulations go into effect.

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From zero to one hundred: How zero-party data builds stronger eCommerce customer relationships

Liveintent

Since consumers willingly share it, self-reported data is more likely to be accurate than some other forms of customer information. Marketers can use it to customize everything from product recommendations to email frequency, building loyalty and strengthening the customer-brand relationship in the process.

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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

When we think about why these companies want marketplaces, it’s because they’re looking for additional revenue streams and an ability to attract customers in a very intensely competitive digital ecosystem ,” explained Fareeha Ali, Director of Competitive and Market Intelligence for enterprise marketplace solution Mirakl at Prosper.

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Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?

Retail TouchPoints

An added bonus is the opportunity to gather data from potential new customers as well as explore possible category expansions with less downside risk. This is compounded by all the data privacy things at play, because if they leave, you lose any data about how to deliver more personalized experiences.

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February 2020 Marketing News Recap

ROI Revolution

Over the next three years, they intend to close 125 of their least productive stores and restructure those that remain. Consumers are growing increasingly comfortable with shopping online, so it is no surprise that department stores need to adjust their strategy. Top 9 Business-Level KPIs You Need to Calculate.

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October 2019 Industry Updates: 2019 Holiday Season, Alexa, & Personalization

ROI Revolution

The index ranks retail brands according to how well they use data to personalize and connect the customer experience across email, ecommerce sites, and mobile apps. Check out our other recent installments: September: California Privacy Act, Online Grocery Shopping, & Gen Z Fashion. Looking for more industry insights?

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Retail vs Ecommerce: What’s the Difference?

Ecommerce Platforms

Quick answer : The term “retail store” typically applies to a physical, or brick-and-mortar location, such as a supermarket, boutique, or individual offline store. Both retail and ecommerce stores have their own distinctive pros and cons to consider for any entrepreneur. It also takes more staff members to run a retail store.

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