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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

So, every Monday, Thursday, and Saturday, I will release new videos to teach you how to get more traffic and sales to an e-commerce site. Lesson #2: Sales Channels. History of e-commerce the timeline What is working in the e-commerce space Introduction to sales channels Understanding sales channels.

eCommerce 363
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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Watch the video: Intro to Google Analytics 4: What Your Business Needs to Know. Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Custom reporting: With GA4, you can easily create custom reports with the help of its report builder.

eCommerce 266
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How to Integrate Paid Ads With Influencer Campaigns

Kissmetrics

Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. Paid marketing campaigns consist of online ads, like pay-per-click (PPC) campaigns or social media ads. How can you take your influencer campaign to the next level?

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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. Create a customer service plan. Customer Acquisition Cost : Divide the total marketing and sales cost with the total number of conversions you got in a given time period. Market to your early-bird shoppers.

eCommerce 109
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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: We collect them as a custom audience using a Facebook Ads pixel. Get in touch.

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

PPC & organic are a winning combo. It forces you to get good at all of the blocking and tackling basics of customer satisfaction and business. Satisfied customers and quality products are characteristics of the company that can be in the top paid positions in a category week after week, year after year. Meet your customers.

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10 Successful Google Advertising Ideas

Kissmetrics

Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. With the right strategy, you can drive qualified traffic, connect with your target customers, and drive sales. Video Ad Campaigns. Video ads show up before, after, and sometimes in between YouTube videos. Display Ad Campaigns.