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Answered: The 5 top questions every European retailer has about first-party data

365 Retail

From grasping customer preferences to executing finely-tuned campaigns, first-party data stands as a transformative force in reshaping how brands better connect with their customers. What can first-party data teach me about my customers? They’re talking with or messaging customer service. Let’s dive in.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146
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How to Do Niche Marketing For Tiny Audiences

Kissmetrics

Niche marketing means you narrow down your focus to reach only relevant customers. Develop buyer personas: Create buyer personas of your ideal customers to help you better understand them. When trying to reach a particularly small target audience, you must consider which social media platforms they use regularly.

Marketing 209
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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

While privacy advocates are happy, the threat to online retailers is an erosion of revenue and customer loyalty if they miss the mark in replacing ad tracking. Even for known customers, email and other remarketing campaigns produce low yields, especially since consumers are quick to move on to other alternatives.

Marketing 174
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Subject Matter Experts: Why You Should Use Them and How to Find Them

Kissmetrics

They can also help with promotion once the content is published, sharing it on their social media accounts or writing a post of their own about your article’s subject matter. Browse Social Media. Social media is an excellent place to start your search for subject matter experts. Earn Audience Trust.

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

In this guide, we’ll look at each of these parts in detail, and you’ll learn how to transform your existing physical store into an online shop—all while exploring various marketing strategies that keep customers coming back again and again. Determine your primary customers. How will they find your website? Choose your domain name.

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Email marketing campaign: types, examples [+ how to create]

Omnisend

While customers expect to receive a welcome email when they sign up, B2B brands can take this opportunity to introduce their company, its values, and its products or services. Today, customers get a personalized introduction to our brand.” It makes it possible to really dive in and get it right with customers.”

Marketing 147