Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together. Bounce Rate.

PPC 162

PPC eCommerce SEO X-cart 162

ROI Revolution

FEBRUARY 10, 2022

Top Trends for Ecommerce Marketers in 2022. But there were definitely some clear winners. of marketers say that attribution is the most top-of-mind trend for them in 2022. billion in 2019, US D2C ecommerce sales are projected to reach $151.2 Top Initiatives for Ecommerce Marketers in 2022.

Marketing 78

Marketing Social Media White Paper PPC 78

Inflow Insights

NOVEMBER 14, 2017

Holiday marketing planning for eCommerce can get a little crazy but Anna Crowe of Search Engine Journal wants to help you keep the basics in mind with these 8 Tips for eCommerce Holiday Marketing Success. According to Kissmetrics , in 2016, the ROI for email marketing was $44 for every $1 spent.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

BigCommerce

FEBRUARY 1, 2018

Need some simple graphic design help for a logo, PPC banner or social media ad? The podcast has definitely helped me be more aware of my own triggers for bad (business) behavior or to just be more aware of when I need to take a break for example (to avoid burnout). As a result, I’ve definitely learnt to take much better care of myself.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Ecommerce Platforms

AUGUST 20, 2021

Copysmith can create category content, product descriptions, headlines and rewritten content, taglines, and PPC ads. There are various plans you can choose from if you want a little help from Copysmith for your social media, copywriting, and content marketing strategies. The opportunities are endless.

Blog 118

Blog Shopify Article SEO 118

Prisync

MAY 11, 2017

Measuring your return on investment is really important for you to better know your e-commerce sales performance and marketing impact across the different strategies you put in place. This can be as simple as understanding the impact of a new UX implementation or as complex as measuring the return of an entire new PPC campaign.

eCommerce 40

eCommerce eCommerce Marketing Definition Channel 40

Korona

MARCH 23, 2023

So let’s dive in—your eCommerce store will thank us later! Table of contents Definition of flash sale What are the benefits of running a flash sale? Use social media, email campaigns, or even PPC ads to get people aware that a sale is happening.

POS 52

POS eCommerce Merchant Services Social Media 52

Shopping Signals

MARCH 16, 2023

In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce. When it comes to driving traffic to your website, there are two main options: pay-per-click (PPC) advertising or search engine optimization (SEO). Overview Of SEO SEO is an essential part of ecommerce marketing.

SEO 52

SEO eCommerce PPC Payment Services 52

Shopping Signals

FEBRUARY 5, 2019

And ecommerce traffic generation strategies is an area that you definitely do not want to ignore. This means using the top ecommerce traffic generation strategies available to you, starting today. (1) It can be very good for your business, even if you’re just starting out or bootstrapping your way through the ecommerce jungle.

eCommerce 93

eCommerce SEO Social Media PPC 93

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Shopping Signals

FEBRUARY 5, 2019

And ecommerce traffic generation strategies is an area that you definitely do not want to ignore. This means using the top ecommerce traffic generation strategies available to you, starting today. (1) It can be very good for your business, even if you’re just starting out or bootstrapping your way through the ecommerce jungle.

eCommerce 40

eCommerce SEO Social Media PPC 40

Omnisend

SEPTEMBER 6, 2021

However, this does present some unique challenges to marketers, whose previously relied-upon channels have been becoming more limited, either in use, or in the data collected from customers. I asked Chloë for her thoughts on the struggle between the increasing need for privacy contrasted against a marketer’s need for data.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Inflow Insights

NOVEMBER 14, 2019

In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Why Organic eCommerce Sales Drop When Traffic Drops.

eCommerce 106

eCommerce SEO PPC Recommendation 106

ROI Revolution

JANUARY 25, 2023

Sara Burns, Senior Team Lead, Paid Search The importance of creative definitely extends to the paid search side, as well. Cookieless Marketing: An Inevitable Approaching Change Video certainly isn‘t the easiest creative to routinely refresh, but it’s definitely going to be a worthwhile investment in the current digital landscape.

eCommerce 78

eCommerce Social Media SEO Payments 78

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Definitive essays and/or explainers. Are the most expensive and broad keywords out of reach for your PPC budget? high converting traffic). These are the bones of your site –– and they need to be strong.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

BigCommerce

NOVEMBER 28, 2017

Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. Facebook Advertising, Amazon, eBay, PPC and Buy Buttons were the most successful channels for online brands this year. Most Successful Cyber Week 2017 Tactics. Selling on Amazon.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

Inflow Insights

JANUARY 13, 2022

Incorporate similar-but-unique content (such as a definition that showed up as the rich result) to your page. However, the success of your PPC ads depends on several variables (your business, the ad targets, and the competitive landscape), and it might not be viable if the competition can outspend you.

eCommerce 136

eCommerce SEO Recommendation Article 136

BigCommerce

DECEMBER 13, 2017

As mentioned earlier, it’s definitely a maturing algorithm and will continue to become more complex over time. From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. My two favorite tools are Helium 10 – Magnet and Keyword Inspector.

SEO 209

SEO Merchant Services Document Recommendation 209

BigCommerce

MARCH 3, 2017

But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. Let’s briefly talk about developing a content marketing strategy and how this will take your marketing efforts to the next level.

PPC 417

PPC eCommerce Social Media Blog 417

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. McGregor : Well, you know, the catalog is definitely the thrust of it. Yeah, me neither.

Marketing 37

Marketing eCommerce WooCommerce Apparel 37

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. McGregor : Well, you know, the catalog is definitely the thrust of it. Yeah, me neither.

Marketing 20

Marketing eCommerce WooCommerce Apparel 20

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Ecommerce Keyword Research.

SEO 419

SEO eCommerce Gifts Blog 419

BigCommerce

AUGUST 31, 2017

This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. On average our ad costs increase 30% during the holidays due to higher demand and activity, especially when the ad source price is bid on like PPC, etc.

Marketing 252

Marketing Shipping Costs Multi-channel X-cart 252

ROI Revolution

DECEMBER 2, 2021

We’re in a much different place than we were last year with the COVID-19 pandemic, but we’re definitely not out of the woods yet – and the holiday shopping season will certainly still feel some impacts. Revenue from ecommerce is expected to reach $469.3 US retail ecommerce revenue was just $285.9 November 23. 5/26 update.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JANUARY 5, 2022

We’re in a much different place than we were last year with the COVID-19 pandemic, but we’re definitely not out of the woods yet – and the holiday shopping season will certainly still feel some impacts. Revenue from ecommerce is expected to reach $469.3 US retail ecommerce revenue was just $285.9 November 23. 5/26 update.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

Revenue from ecommerce is expected to reach $469.3 US retail ecommerce revenue was just $285.9 Ecommerce growth is definitely not expected to experience any significant surges comparable to what it saw last year, when it grew from $360.1 Globally, consumer electronics ecommerce is expected to grow to $343.34

eCommerce 78

eCommerce Social Media Payments Payment Services 78