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What Security Market Definitions Tell Practitioners

Forrester eCommerce

One of the biggest challenges of being a security industry analyst is finding when and how to define new market segments. We both had to do this recently — Jeff with managed detection and response and Allie with extended detection and response (XDR). The most common question we get from security vendors confused as to […].

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Make Lifecycle Revenue Marketing Part Of Your Annual Plan

Forrester eCommerce

Forty-six percent of B2B marketing decision-makers responsible for demand/ABM marketing say that standing up a new marketing approach is their biggest point of focus to support growth over the next 12 months. Enter lifecycle revenue marketing (LRM), the most comprehensive approach to frontline marketing.

B2B 424
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Digital Sovereignty Is Changing The Cloud Market

Forrester eCommerce

The lack of an agreed definition makes the job of cloud vendors harder […] In 2023 global cloud vendors all came up with their own digital sovereignty solution to address rising concerns from their customers.

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Accelerated Mobile Pages (AMP): The Definitive Guide for Marketers

Kissmetrics

If you want to dig deeper into AMP and learn how to use it to grow your online marketing strategy, you are in the right place. If AMP isn’t already part of your marketing strategy , you should consider it. Webmasters, marketers, and SEOs have analyzed how AMP can affect mobile web pages. What is AMP? Is it still relevant?

Mobile 324
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The Definition Of Modern Zero Trust

Forrester eCommerce

At the beginning of 2022, Zero Trust faces a bizarre dichotomy; it’s on the verge of becoming the de facto cybersecurity approach while simultaneously having many security practitioners decry it as “just a marketing ploy.” How did we, as the security community, arrive at such a precarious perch?

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What Kind of B2B Marketing Sandwich Will You Make?

Forrester eCommerce

What Kind of B2B Marketing Sandwich Will You Make? While definitions vary, the modern, Western world concept of a sandwich is two slices of bread with filling in between.

B2B 358
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The Definitive Guide to Selling on Amazon

BigCommerce

I’ve had to draw the line plenty of times in my writing career, refusing to call something “definitive,” comprehensive” or “all-inclusive” if it wasn’t that. This book’s headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters. Kevin Rizer, Founder, Private Label Podcast.