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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Various tools you can use to monetize apps and games outside app stores. Those fees also apply to in-game purchases as well.

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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

Kissmetrics

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?

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5 Free Music For Commercial Use Resources

Kissmetrics

Music can be a game-changer for creating online visual content for your brand. We will talk about the variances below, but be sure to do your research on the site you are interested in downloading music from to be sure you’re within their parameters in your use. This downloads an Mp3 file.

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Case Study: Creating Value for Subscription Businesses

UpSellIt

To read the full study, you can download it for free. Subscription Box Case Study. To determine the effectiveness of a targeted incentive strategy, UpSellit ran a series of A/B tests with four of its subscription box clients. The nature of subscriptions boxes as a product may be partially responsible for this.

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A Complete Guide to App Monetization

Kissmetrics

Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy. Consumers download more than 200 billion mobile apps per year and spend over $140 billion within those apps. Charging for app downloads is the oldest trick in the book.

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Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. Epic Games wants to change a fundamental part of Apple’s App Store: how much commission they take and ultimately how much the marketplace earns.

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5 tips to up your online subscriber game

Liveintent

The past few months have seen a sudden surge in online subscription services – and that spells opportunity for savvy online publishers. The survey also revealed that 100% of publishers report a subscription and membership increase over the past six months. So what’s the difference between subscriptions and memberships?

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