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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right.

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Increase Average Order Value With These 7 Strategies

Groove

eCommerce merchants are always looking for new ways to grow revenue. Rather than increasing prices and alienating loyal customers , there are several other strategies businesses can implement to increase average order value. However, many realize that the costs of orders average out to the same, inexpensive amount.

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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Yotpo Review and Pricing: What’s It All About? Reveal Pricing and Features

Ecommerce Platforms

Yotpo integrates with various ecommerce platforms to seamlessly slot into your existing tech stack and does have a robust integration network with other ecommerce marketing tools. Then, you can offer specific rewards within each tier, such as free shipping, early access to new products, sales, or a birthday gift.

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Shining a Light on a Growing Ecommerce Threat: Chargeback Fraud

Retail TouchPoints

As online commerce continues to surge, chargeback fraud victimizes more and more retailers. Experts report that chargebacks will cost merchants over $100 billion in 2023, and false claims and abuse of the chargeback process are a growing threat to merchants. Still, the cost of chargeback fraud is simply too high to ignore.

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

According to 2017 BigCommerce study , 58% of US consumers hate paying for shipping, and 34% think product return process is difficult when shopping online. All of these are e-commerce pain points that can actually serve as huge growth opportunities for brick-and-mortar retailers. Buy online, pick up in store (BOPIS).

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Wine Ecommerce: How To Sell & Ship Wine in 2018

BigCommerce

Whether you compare it to grocery stores, convenience stores, or independent wine shops, winery D2C shipping continues to be the leading retail channel. According to the 2018 Direct-to-Consumer Wine Shipping Report , there are two primary reasons for this growth. The second reason is the growing ecommerce market.