Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. Other Shopping and Search Ad Best Practices We Recommend to Reduce Spend.

PPC 105

PPC eCommerce SEO Information 105

Algopix

FEBRUARY 22, 2024

With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease. Listing Optimization: Optimize product listings with relevant keywords, high-quality images, and persuasive descriptions to improve search visibility and conversion rates.

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Inflow Insights

JANUARY 15, 2020

In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Prioritizing which metrics to improve can be tricky. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. The budgeting method we recommend to find your most profitable campaigns. Get in touch.

PPC 156

PPC eCommerce Social Media Channel 156

Inflow Insights

NOVEMBER 11, 2021

As mentioned above, we recommend eCommerce businesses run a combination of paid social advertising and paid search advertising campaigns. So, how should you use these platforms together in your eCommerce marketing strategy? Building the Strategy: Facebook Ads & Instagram Ads vs. Google Shopping & Search Ads.

Social Media 125

Social Media eCommerce Recommendation PPC 125

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Inflow Insights

NOVEMBER 14, 2017

Marcia Yudkin of Practical eCommerce recommends taking a page from Trader Joe’s creative monthly flyer and using seasonal copy to improve your promotions and trigger purchases. Shanelle Mullin pulls advice and recommendations from prominent conversion experts to help you determine what to test and how to do it.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Inflow Insights

DECEMBER 14, 2021

As an eCommerce marketing agency, we’ve experimented with countless Google Shopping strategies and tactics to identify the winning one for online businesses. If you want your eCommerce store to improve ROAS on Google Shopping, you need to start with historical data. Which is why Skreened came to us.

PPC 103

PPC Apparel eCommerce Merchant Services 103

BigCommerce

FEBRUARY 1, 2018

Need some simple graphic design help for a logo, PPC banner or social media ad? Improve your email marketing. Are you using your personal email for marketing? There are plenty of email marketing tools out there that will help you work smarter with pre-built templates, scheduling and list segmentation. or 1:47 p.m.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. Long tail searches for eCommerce are often less broad and more targeted to the people at the bottom of the marketing and sales funnel. We recommend that companies do some research to see if they can cash in on long tail keywords.

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

Inflow Insights

JANUARY 22, 2020

Note : Our eCommerce SEO experts can perform effective keyword research like this for your online store to make profitable recommendations. Why Does Our Approach to eCommerce Keyword Research Work? For example, many keyword research guides recommend using Google’s Keyword Planner to find keywords. Penguin Update.

eCommerce 189

eCommerce SEO Article Recommendation 189

Shopping Signals

OCTOBER 26, 2016

Do you utilize your analytics data to make decisions about how to manage or improve your website? Tools and services that can not only organize your most important metrics into easy to understand dashboards, but that can also show you industry benchmarks, and even make custom recommendations to help you grow your revenue.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Inflow Insights

MAY 3, 2019

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. The first step is choosing your goal or objective such as: Sales If you are first starting out, we’d recommend choosing this goal.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Omnisend

SEPTEMBER 6, 2021

However, this does present some unique challenges to marketers, whose previously relied-upon channels have been becoming more limited, either in use, or in the data collected from customers. I asked Chloë for her thoughts on the struggle between the increasing need for privacy contrasted against a marketer’s need for data.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Groove

JULY 2, 2020

To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. Paid search is one of the most popular forms of PPC. According to HubSpot, PPC Ads can boost awareness by 80%.

PPC 195

PPC SEO Recommendation eCommerce 195

Inflow Insights

SEPTEMBER 16, 2019

We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales. The problem is, they often don’t know what their ROI from live chat is (or how to improve it). Live chat is the interface of this whole new marketing niche, coined by Drift as: “ conversational marketing.”

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Retail TouchPoints

APRIL 13, 2021

As part of its ongoing mission to improve search results for consumers, Google will begin using new ranking signals starting in May 2021. In just a few steps, you can improve your site’s scores and reduce the likelihood of massive traffic disruption to your ecommerce site. How to Improve Core Web Vitals for Your Online Store.

SEO 170

SEO Improvements Mobile Recommendation 170

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

BigCommerce

DECEMBER 13, 2017

In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. However, the observations and recommendations I make in this guide are subject to change as A9 evolves. In one word, she’s awesome.

SEO 209

SEO Merchant Services Document Recommendation 209

Inflow Insights

JANUARY 13, 2022

That’s why we recommend starting at the source — making sure your website content is high-quality enough to answer your customer’s questions and provide a valuable user experience. How to Create “Quality” eCommerce Content. After your product and category pages are optimized, we recommend layering in quality “strategic content” (e.g.

eCommerce 136

eCommerce SEO Recommendation Article 136

Inflow Insights

NOVEMBER 14, 2019

In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Why Organic eCommerce Sales Drop When Traffic Drops.

eCommerce 106

eCommerce SEO PPC Recommendation 106

Ecommerce Platforms

MAY 16, 2022

In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). . Users define their marketing and advertising goals. …and more.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

BigCommerce

APRIL 20, 2018

Here are 10 tactics to make sure your ads improve in performance over time, rather than become a debt center. Ad Groups with various biddings (via PPC Hero). Adding a remarketing campaign to target visitors who viewed your product from a shopping ad is a great way to improve your ecommerce conversion rates.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

BigCommerce

NOVEMBER 28, 2017

Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. Facebook Advertising, Amazon, eBay, PPC and Buy Buttons were the most successful channels for online brands this year. This improved our conversion rate dramatically!

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

BigCommerce

FEBRUARY 13, 2018

Since then, electronic commerce has helped countless businesses grow with the help of new technologies, improvements in internet connectivity, and widespread consumer and business adoption. One of the first ecommerce transactions was made back in 1982, and today, it is growing by as much as 23% year-over-year.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Ad Extensions are just one way to improve your Ad Rank. Are the most expensive and broad keywords out of reach for your PPC budget? Recommended Apps To Increase Engagement. high converting traffic).

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

ROI Revolution

DECEMBER 20, 2017

Are you interested in learning more about mobile marketing? Based on data from our 300+ clients, this report will give you key takeaways to improve your mobile experience and grow your online business. Maybe not from their recommendation alone, but you’d probably be far more inclined to look into it. Would you buy it?

eCommerce 60

eCommerce Mobile PPC SEO 60

BigCommerce

SEPTEMBER 26, 2017

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. The content of these pages is specifically tailored to support the message of your marketing campaign and address the intent and interest that your visitor has already expressed by clicking the relevant ad.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

ROI Revolution

JANUARY 25, 2023

Research shows that 30% of PPC performance is driven by brand messaging and awareness , so if you cut upper-funnel spend now it will harm your long-term growth – especially if you cut right now at a time when many of your competitors are. Chad Batten, Product Feeds Specialist Having an optimized product feed can save marketers some budget.

eCommerce 78

eCommerce Social Media SEO Payments 78

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Ecommerce Keyword Research.

SEO 419

SEO eCommerce Gifts Blog 419

Inflow Insights

APRIL 1, 2020

We recommended that they highlight this in their messaging. Unlike the business above, they’ve had significant decreases in sales from PPC. Although things are changing rapidly, the current plan is to focus more on marketing essential baby products to meet current consumer buying habits. Home Improvement. Baby Products.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. Yeah, me neither. So I wanted to get him on the show and talk about how he does that.

Marketing 37

Marketing eCommerce WooCommerce Apparel 37

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. Yeah, me neither. So I wanted to get him on the show and talk about how he does that.

Marketing 20

Marketing eCommerce WooCommerce Apparel 20

FastSpring

APRIL 22, 2020

Now that you know the key benefits of investing in the SaaS marketing strategy, it’s time to share six proven strategies that will speed up your business growth. Content Marketing. PPC Campaigns. Affiliate Marketing. 5- Invest In Focused PPC Campaign. Free trials. Review Sites. 1- Offer a Free Trial.

PPC 83

PPC Marketing SEO Subscription 83

ROI Revolution

DECEMBER 2, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JANUARY 5, 2022

Home Depot’s quarterly sales surpassed $40 billion for the first time ever in Q2 2021, with the consumer interest in home improvement that surged at the start of the pandemic not going away. Walmart has seen significant ecommerce growth as a result of the pandemic, with ecommerce sales growing significantly throughout every quarter.

eCommerce 78

eCommerce Social Media Payments Payment Services 78