Retail TouchPoints

JULY 4, 2022

To migrate your GA4 accounts on your own, check out the following helpful resources on reviewing and setting up your GA4 account: Introduction to Google Analytics 4 Google Analytics 4 (GA4) Setup with Google Tag Manager | Udemy. We also recommend reaching out to your ecommerce digital marketing agency or web development team for assistance.

eCommerce 296

eCommerce SEO Events Recommendation 296

BigCommerce

JULY 13, 2017

For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook. And, manage it all in your order panel. That said, establishing credibility through sales on eBay with an emphasis on great customer service has been my most successful marketing tactic to date. Final Word.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Inflow Insights

JUNE 26, 2020

Specifically, we were looking to improve on three subtle but significant opportunities common among even the best eCommerce agencies by: Creating a consistent work management process. It’s common in digital marketing agencies for different teams or employees to create their own workflow processes.

PPC 78

PPC eCommerce SEO Definition 78

Groove

JANUARY 4, 2021

This results in inconsistent campaign management across accounts. To help the client augment organic traffic and results, we created and managed Google Advertising and Bing Advertising to increase paid sessions and conversions. Need help enhancing your eCommerce marketing strategy and driving serious results? Conclusion.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Store Growers

JULY 14, 2023

Last Updated on July 14, 2023 While Store Growers are here to teach you how to take marketing into your own hands, there are cases when one simply needs to delegate tasks. Google Ads agencies are service providers that specialize in creating, managing, and optimizing Google Ads campaigns for other businesses.

Social Media 91

Social Media SEO PPC Management 91

ecomdash

DECEMBER 26, 2018

Marketing your ecommerce business involves testing, optimizing, and ensuring your brand message attracts customers to act, all while being ROI-positive. If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred. Enter affiliate marketing. By 2020, U.S.

eCommerce 108

eCommerce Marketing SEO PPC 108

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A marketing company often grows into a full-service agency — operating in multiple sectors and industries.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

PPC 156

PPC eCommerce Social Media Channel 156

Inflow Insights

OCTOBER 30, 2019

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. There is a spend increase of 115% due to the success, and Transactions are up 323%, Revenue is up 182% and ROAS is up 31%: What can Google automate in terms of PPC? . Smart Shopping. Smart Display Ads.

PPC 99

PPC eCommerce SEO Improvements 99

BigCommerce

FEBRUARY 1, 2018

One thing that can be time consuming in managing the day-to-day tasks in a business is bouncing back and forth between tasks. Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Improve your email marketing.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Kissmetrics

OCTOBER 6, 2020

The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Kissmetrics

AUGUST 8, 2017

In 2014, marketers spent $23.44 As Gary Vaynerchuk said: “marketers ruin everything.” It’s the same with marketing. One of my pet peeves is how marketers believe that keywords and search terms are the same thing. Marketers use them interchangeably, but they’re very different. Search traffic is growing by a lot.

eCommerce Marketing 240

eCommerce Marketing Automotive Improvements eCommerce 240

Inflow Insights

DECEMBER 14, 2021

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns. Skreened was no different.

PPC 103

PPC Apparel eCommerce Merchant Services 103

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Ecommerce Platforms

MAY 2, 2018

Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. The Ecommerce Marketing Podcast walks you through everything you need to know about ecommerce marketing. Ecommerce Empire Builders. EcomCrew.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Inflow Insights

NOVEMBER 11, 2021

So, how should you use these platforms together in your eCommerce marketing strategy? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Here are the basics: Facebook Ads. Other Factors to Consider.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Omnisend

APRIL 28, 2023

Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

ROI Revolution

FEBRUARY 28, 2020

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

BigCommerce

JUNE 6, 2017

I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. But in my experience, the secret to effective retargeting campaigns is careful management, analysis, and optimization. But how?!”.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Ecommerce Platforms

AUGUST 20, 2021

With this service, you can produce various forms of marketing copy through artificial intelligence. If you’re dealing with multiple websites and spending a lot of time creating copy for those assets, you might find that AI marketing content saves you some serious cash. The opportunities are endless.

Blog 118

Blog Shopify Article SEO 118

Omnisend

SEPTEMBER 6, 2021

As disruptive as the ecommerce industry is, everything we know as marketers can change in an instant. One of the biggest challenges ecommerce brands face is sustainable growth, and remaining flexible to respond to industry changes throughout that growth. The Sky Isn’t Falling”—How to Manage Coming Privacy Changes.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Inflow Insights

APRIL 6, 2021

Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. Why Long Tail Keywords for eCommerce are Often Ignored. Marketers with less experience will overlook or write off long tail keywords. In order for a long tail (or short tail!)

eCommerce 99

eCommerce SEO PPC Recommendation 99

BigCommerce

DECEMBER 13, 2017

But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. They can be advertised using PPC. Jacob Firuta, Content Manager, LiveChat. At least 1,000 words.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

Shopping Signals

OCTOBER 26, 2016

Do you utilize your analytics data to make decisions about how to manage or improve your website? To help us fully understand this concept, let’s dig into a cool case study that shows us how one successful ecommerce website utilizes such a tool to improve their business. Her first project was to help manage the redesign of the site.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Prisync

MAY 11, 2017

Measuring your return on investment is really important for you to better know your e-commerce sales performance and marketing impact across the different strategies you put in place. This can be as simple as understanding the impact of a new UX implementation or as complex as measuring the return of an entire new PPC campaign.

eCommerce 40

eCommerce eCommerce Marketing Definition Channel 40

Shopping Signals

MARCH 16, 2023

In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce. When it comes to driving traffic to your website, there are two main options: pay-per-click (PPC) advertising or search engine optimization (SEO). Overview Of SEO SEO is an essential part of ecommerce marketing.

SEO 52

SEO eCommerce PPC Payment Services 52

Shopping Signals

FEBRUARY 5, 2019

A great way to get started is to hire experienced digital marketing freelancers to do the research, outreach, scheduling and referral setup. And remember that when you manage your socials just right, you stand a much better chance of getting conversions. (4) Incentivizing shoppers may be the oldest trick in the marketing book.

eCommerce 93

eCommerce SEO Social Media PPC 93

Inflow Insights

JUNE 17, 2019

This is typically used as a high-level marketing strategy framework. How did we apply it to the nitty gritty of an eCommerce Facebook Ad campaign strategy? Typically, eCommerce Facebook Ad strategies jump straight to the ‘ Do’ stage. For some paid digital marketing channels, jumping to ‘ Do’ is logical.

eCommerce 104

eCommerce Social Media eCommerce Marketing Customer 104

eCommerceFuel

SEPTEMBER 11, 2019

6 River Systems is a warehouse automation and management tech developer. Corporate card allows fast-growing businesses to manage spending in real time and get automatic increases as business grows, plus 2% cash back on top spending categories. Amazon Ecommerce PPC Digital Marketing Manager | The Emazing Group | Anaheim, CA.

eCommerce 24

eCommerce Payment Services Shopify PPC 24

ROI Revolution

JUNE 3, 2020

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88

PPC SEO Automotive Mobile 88

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? When to Hire an eCommerce PPC Consultant. Or in-house employee?

PPC 92

PPC eCommerce Management Seminar 92

Omnisend

JANUARY 23, 2023

Reading Time: 11 minutes Return on Investment (ROI) is a powerful metric to measure the success of any marketing strategy. And the ROI of email marketing is still impressively high in 2023, compared to other channels. But not all email marketing campaigns are a roaring success. Those professionals are email marketing agencies.

Marketing 166

Marketing Social Media SEO PPC 166

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy? Let’s dive right in.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Kissmetrics

SEPTEMBER 19, 2020

With ecommerce, the goals and desired outcomes are pretty straightforward. Your agency’s approach should be geared toward direct response marketing. This also means your agency will be focused on managing your budget well, so they’re able to generate results for you. You need to sell products to make money.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Shopping Signals

FEBRUARY 5, 2019

A great way to get started is to hire experienced digital marketing freelancers to do the research, outreach, scheduling and referral setup. And remember that when you manage your socials just right, you stand a much better chance of getting conversions. (4) Incentivizing shoppers may be the oldest trick in the marketing book.

eCommerce 40

eCommerce SEO Social Media PPC 40