Best Practices for Acquiring New Customers via PPC Advertising
Omnisend
JANUARY 27, 2020
For eCommerce businesses to expand operations, customer acquisition is a must. Pay-per-click (PPC) adverts are a prime tactic for bringing new shoppers into the fold. While using email segmentation can help to increase CLV and sales, a company can only grow so much with a stagnant customer base.
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