Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. Other Shopping and Search Ad Best Practices We Recommend to Reduce Spend.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Working with hundreds of eCommerce stores has shown us that the right answer isn’t “one-size-fits-all” when it comes to what marketing benchmarks to meet. Pay-per-click (PPC). We’ve seen 0.2%

PPC 162

PPC eCommerce SEO X-cart 162

BigCommerce

JULY 13, 2017

I’d recommend the integration for sure! Damon Didier, VP of Marketing at Office Furniture Source. Nick Borrelli, Ecommerce Marketing Director, Nu Wave Marine.13% That’s when I met BigCommerce, built a site, taught myself SEO and PPC. It’s much easier to get set up on. In fact, it takes minutes. Final Word.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Inflow Insights

AUGUST 25, 2021

Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. In our experience doing SEO for a variety of eCommerce stores, we’ve often noticed our clients bringing in traffic and revenue from these terms. We recommend that companies do some research to see if they can cash in on long tail keywords.

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

BigCommerce

JUNE 6, 2017

In fact, data from MyBuys’ 7th Annual Personalization Report revealed that consumers overwhelmingly prefer to purchase from retailers who: Suggest products based on their browsing or buying behavior (53%). 7th Annual Personalization Report (via MyBuys ). See the screenshot below: Landing Pages Report in Google Analytics.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

ecomdash

DECEMBER 26, 2018

Affiliate marketing has the power to increase your ecommerce revenue, so here are 7 reasons why it’s vital to success. 16% of ecommerce orders are generated through affiliate marketing, and customers spend more money when making a purchase off an affiliate’s recommendation compared to discovering the product on their own.

eCommerce 108

eCommerce Marketing SEO PPC 108

Inflow Insights

APRIL 6, 2021

Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. We recommend checking each term manually in search results to make sure it matches the user intent. If you’re running PPC ads for eCommerce , use the long tail phrases for that, too!

eCommerce 99

eCommerce SEO PPC Recommendation 99

BigCommerce

FEBRUARY 1, 2018

Need some simple graphic design help for a logo, PPC banner or social media ad? So, I went out to the ecommerce experts and influencers and asked them: what blogs and publications do you recommend? Everett Sizemore, Director of Marketing, Inflow. Jamie Turner, CEO, 60 Second Marketer. Get design help on the cheap.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Inflow Insights

JANUARY 22, 2020

Note : Our eCommerce SEO experts can perform effective keyword research like this for your online store to make profitable recommendations. Why Does Our Approach to eCommerce Keyword Research Work? For example, many keyword research guides recommend using Google’s Keyword Planner to find keywords. Penguin Update.

eCommerce 189

eCommerce SEO Article Recommendation 189

Shopping Signals

OCTOBER 26, 2016

Tools and services that can not only organize your most important metrics into easy to understand dashboards, but that can also show you industry benchmarks, and even make custom recommendations to help you grow your revenue. Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Inflow Insights

MAY 3, 2019

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. The first step is choosing your goal or objective such as: Sales If you are first starting out, we’d recommend choosing this goal.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Omnisend

SEPTEMBER 6, 2021

However, this does present some unique challenges to marketers, whose previously relied-upon channels have been becoming more limited, either in use, or in the data collected from customers. I asked Chloë for her thoughts on the struggle between the increasing need for privacy contrasted against a marketer’s need for data.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Retail TouchPoints

APRIL 13, 2021

Our agency has developed this list of five recommendations based on what we’ve seen across our clients’ sites in the last few months. The first step to improving your Core Web Vitals scores is to run a report in PageSpeed Insights. Understand how to measure Core Web Vitals — and evaluate your score frequently.

SEO 172

SEO Improvements Mobile Recommendation 172

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising. 4) Launch podcast ads.

Social Media 165

Social Media Marketing PPC eCommerce 165

Ecommerce Platforms

MAY 16, 2022

In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). .

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

BigCommerce

NOVEMBER 2, 2017

How to measure and report. The importance of reviewing your site search report once a month and querying your own site for at least the top 20 most common searches. AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Recommended Apps To Increase Engagement.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

BigCommerce

APRIL 20, 2018

Start by adding known irrelevant terms then continue to review your search terms report to identify low performing terms. Ad Groups with various biddings (via PPC Hero). Recommended Posts. You can optimize your product feed for keywords but you cannot actually bid on keywords in your campaigns.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

ROI Revolution

DECEMBER 20, 2017

Are you interested in learning more about mobile marketing? Download our 2017 Q4 Mobile-First Report to uncover the strategies that will win the day. Based on data from our 300+ clients, this report will give you key takeaways to improve your mobile experience and grow your online business. It needs to be on the front lines.

eCommerce 60

eCommerce Mobile PPC SEO 60

BigCommerce

NOVEMBER 28, 2017

Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. However, individual stores like BombTech Golf report seeing an 80% conversion on calls. Most Successful Cyber Week 2017 Tactics. Selling on Amazon. Inventory Preparation.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

BigCommerce

FEBRUARY 13, 2018

Google Adwords was introduced in 2000 as a way for ecommerce businesses to advertise to people using the Google search tool. With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. In the International Journal of Market Research , M.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

BigCommerce

SEPTEMBER 26, 2017

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. The content of these pages is specifically tailored to support the message of your marketing campaign and address the intent and interest that your visitor has already expressed by clicking the relevant ad.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Ecommerce Keyword Research.

SEO 419

SEO eCommerce Gifts Blog 419

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. Yeah, me neither. So I wanted to get him on the show and talk about how he does that.

Marketing 37

Marketing eCommerce WooCommerce Apparel 37

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. Yeah, me neither. So I wanted to get him on the show and talk about how he does that.

Marketing 20

Marketing eCommerce WooCommerce Apparel 20

ROI Revolution

DECEMBER 2, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. New report: 2021 Holiday Success Plan for Brands. Ecommerce accounted for 55% of Nordstrom Inc.’s of all digital ad spending this year.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JANUARY 5, 2022

Home Depot Quarterly Earnings Report). Walmart has seen significant ecommerce growth as a result of the pandemic, with ecommerce sales growing significantly throughout every quarter. Globally, consumer electronics ecommerce is expected to grow to $343.34 New report: 2021 Holiday Success Plan for Brands.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. New report: 2021 Holiday Success Plan for Brands. Ecommerce accounted for 55% of Nordstrom Inc.’s of all digital ad spending this year.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. New report: 2021 Holiday Success Plan for Brands. Ecommerce accounted for 55% of Nordstrom Inc.’s of all digital ad spending this year.

eCommerce 78

eCommerce Social Media Payments Payment Services 78