Retail TouchPoints

JULY 4, 2022

Increased Access to Insights In GA4, you’ll have more data and features at your disposal to make informed decisions about your ecommerce site, including: Unsampled data: According to Google, GA4 allows website owners to request unsampled data for creating explorations. Common Google Analytics Errors for ecommerce Accounts.

eCommerce 250

eCommerce SEO Events Recommendation 250

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Groove

AUGUST 27, 2020

BigCommerce reports that it costs 5x less to retain an existing customer than it does to gain a new one. Looking to drive more conversions with other eCommerce marketing software ? Best Customer Loyalty Programs: Smile.io. Best of all, spend less on advertising!

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Groove

JANUARY 4, 2021

It's important that our team leverages analytics and reporting to help the company track and report metrics. We equipped them with a Databox reporting dashboard to understand and analyze KPIs at each stage of the buyer's journey. Need help enhancing your eCommerce marketing strategy and driving serious results?

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales.

PPC 117

PPC SEO eCommerce Fashion 117

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together. We’ve seen 0.2%

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

JUNE 26, 2020

One of the more frustrating aspects of being a client of an eCommerce marketing agency is feeling left in the dark about what work is being done and when it’s being done. Clients shouldn’t feel like they need to have “faith” in their digital marketing agency. We were in the same boat before we started to transition to agile.

PPC 78

PPC eCommerce SEO Definition 78

BigCommerce

JULY 13, 2017

Nick Borrelli, Ecommerce Marketing Director, Nu Wave Marine.13% That’s when I met BigCommerce, built a site, taught myself SEO and PPC. That’s not measly amount of cash –– not even for multi-million dollar online stores. In fact, eBay has quite a few things going for it in comparison to other channels you might consider.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Prisync

JULY 19, 2017

Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Here are some tips on how to spend wisely your ecommerce marketing budget, and get rid of the hole by the ROI you’ll make. Sometimes you’re not even sure where to begin when it comes to marketing.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

ROI Revolution

FEBRUARY 10, 2022

Top Trends for Ecommerce Marketers in 2022. billion in 2019, US D2C ecommerce sales are projected to reach $151.2 Top Initiatives for Ecommerce Marketers in 2022. On a slightly different note, what are the biggest initiatives that marketers are pushing for their own brand this year? After hitting just $76.68

Marketing 78

Marketing Social Media White Paper PPC 78

Kissmetrics

AUGUST 8, 2017

Here’s what that’ll look like on your screen: Finding Search Term Report in Google AdWords. The search term report displays the correlation between your keywords, and search terms. Here’s an example report from one of our clients: Example of Search Term Report in Google AdWords. Example of Geographic Report.

eCommerce Marketing 240

eCommerce Marketing Automotive Improvements eCommerce 240

Algopix

SEPTEMBER 26, 2023

Industry Reports and Publications Stay updated with industry-specific reports, publications, and blogs. These sources often provide in-depth analysis and insights into market trends, consumer behavior, and emerging opportunities. In the ever-evolving world of eCommerce, market gap analysis is not a one-time endeavor.

eCommerce 129

eCommerce Marketing Social Media Supplies 129

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Inflow Insights

AUGUST 25, 2021

Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

BigCommerce

JUNE 6, 2017

In fact, data from MyBuys’ 7th Annual Personalization Report revealed that consumers overwhelmingly prefer to purchase from retailers who: Suggest products based on their browsing or buying behavior (53%). 7th Annual Personalization Report (via MyBuys ). See the screenshot below: Landing Pages Report in Google Analytics.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

ROI Revolution

MARCH 4, 2020

For the first time ever, Google released their 2019 financial report with their advertising revenue split into Search, YouTube, and their network business. This report revealed that Search sales rose by 15% in 2019 , a slower pace than the 22% pace we saw in 2018. The 2020 Ecommerce Paid Search Report. billion in 2019.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. Note: If you want us to improve the SEO for your eCommerce store, we’d love to help you to target these keywords as part of a strategy to increase organic traffic and sales from search engines. Does that sound familiar? Get in touch.

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

ROI Revolution

FEBRUARY 28, 2020

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

Kissmetrics

OCTOBER 6, 2020

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

FastSpring

DECEMBER 18, 2020

The software company, which started in 1996, positioned itself to B2B buyers to leverage Microsoft Excel and use it as a self-service analytics and reporting service. Of course, there are other reasons why B2B ecommerce is rising in popularity like: ?? More companies (and countries) now have accessible internet. ??

B2B 148

B2B eCommerce Payment Services SEO 148

AcquireConvert

AUGUST 29, 2022

Facebook ads reach over a third of the world’s population over the age of 13, according to Hootsuite’s Global State of Digital 2022 report. Hootsuite also reports that Facebook ads reach 63.7% As the leading social platform, ecommerce marketers need to take Facebook seriously. Get a free Shopify PPC audit here from Whole.

Apparel 36

Apparel Shopify PPC eCommerce Marketing 36

ROI Revolution

JANUARY 3, 2020

If you’re interested in discovering best practice strategies and tactics for success that will transform you into an expert of all things digital and ecommerce marketing, then this is the podcast for you! Upcoming 2020 Reports. We have some exciting reports in the works for Q1 2020. Listen instantly here!

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

ecomdash

DECEMBER 26, 2018

By using an affiliate program online not only can you view reporting, but you can connect with affiliate websites, upload creative and promotions they can use, and understand which partners are generating sales. Not only is there a strong ROI, but it’s an extremely trackable marketing tactic for your ecommerce business.

eCommerce 108

eCommerce Marketing SEO PPC 108

Inflow Insights

APRIL 6, 2021

Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. Google Ads Search Term Report shows you which ads were triggered by actual searches, including long tail keywords. We recommend you target longtails in both SEO and PPC.

eCommerce 99

eCommerce SEO PPC Recommendation 99

Omnisend

APRIL 28, 2023

Promote online This involves building an ecommerce marketing strategy. Get an email marketing automation software that helps you build an email list and improve your email marketing campaigns. Invest in PPC Pay-per-click is another popular advertising channel, mostly targeting search engines and websites.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

Promote online This involves building an ecommerce marketing strategy. Get an email marketing automation software that helps you build an email list and improve your email marketing campaigns. Invest in PPC Pay-per-click is another popular advertising channel, mostly targeting search engines and websites.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

BigCommerce

FEBRUARY 1, 2018

Need some simple graphic design help for a logo, PPC banner or social media ad? First, you can read up on all kind of topics, from email marketing to landing page creation. Especially their reports are worth checking out! Grant Thomas, Digital Marketing Manager, Justuno. Get design help on the cheap.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Shopping Signals

OCTOBER 26, 2016

Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice. Influencer Marketing. Gabriella reports that The Giving Key has seen positive growth in repurchase rate so far. “So a lot of celebrities started wearing our necklaces, and that of course helped the brand gain traction.”.

eCommerce 75

eCommerce PPC Shopify Social Media 75

eCommerceFuel

SEPTEMBER 11, 2019

Stripe added lending services and a corporate credit card , while Target hit the bullseye with its quarterly earnings report. Amazon Ecommerce PPC Digital Marketing Manager | The Emazing Group | Anaheim, CA. VP Ecommerce Marketing | The Emazing Group | Anaheim, CA. Stripe and Target are on fire lately.

eCommerce 24

eCommerce Payment Services Shopify PPC 24

Inflow Insights

JUNE 17, 2019

Nonetheless, from what we’ve seen, eCommerce marketers still tend to focus on bottom-of-funnel advertising on Facebook, i.e., retargeting existing audiences. We do ongoing optimization for this stage, using the ‘ Time Lag Report’ on Google Analytics to track purchase behavior and tweak the time windows based on what the data shows.

eCommerce 104

eCommerce Social Media eCommerce Marketing Customer 104

Inflow Insights

JANUARY 22, 2020

Most of the guides about doing keyword research for eCommerce cover the same ground by focusing on the basics of keyword research in general. However, this tool is specifically for finding keywords to use in PPC Google Ads (formerly Google Adwords) campaigns. There are better keyword research tools for SEO. Conclusion.

eCommerce 189

eCommerce SEO Article Recommendation 189

Inflow Insights

MAY 3, 2019

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. In fact, Google Shopping campaigns drive 76.4% of all retail search ad spend , and contribute to 85% of all clicks.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Omnisend

SEPTEMBER 6, 2021

However, this does present some unique challenges to marketers, whose previously relied-upon channels have been becoming more limited, either in use, or in the data collected from customers. I asked Chloë for her thoughts on the struggle between the increasing need for privacy contrasted against a marketer’s need for data.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising. 4) Launch podcast ads.

Social Media 165

Social Media Marketing PPC eCommerce 165

Inflow Insights

JANUARY 31, 2022

Gone are the days of devoting all of your budget and attention to a single marketing channel. To succeed in today’s varied eCommerce market, you need a strategy that incorporates several channels, working in tandem for full-funnel success. But, in our experience, the best results come from a more integrated approach.

Social Media 128

Social Media Multi-channel PPC Channel 128

BigCommerce

NOVEMBER 2, 2017

How to measure and report. The importance of reviewing your site search report once a month and querying your own site for at least the top 20 most common searches. AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. But it isn’t the only step. The Winning Edge.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420