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Best Customer Loyalty Programs: Our Favorite

Groove

All business owners love when their existing customers refer friends and family to their store. Looking to drive more conversions with other eCommerce marketing software ? Referral Program. Reward loyal customers and brand advocates by implementing Smile.io's referral program. Best of all, spend less on advertising!

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. eCommerce PPC Metrics.

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The 7 Best Strategies for D2C Brands

Kissmetrics

Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you. Dial up your referral program by offering incentives to those who refer others to your brand and even better kickbacks to those who put the work in and bring in a lot of referrals.

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Why Becoming an Agile eCommerce Agency Will Help Us Deliver Better Results for Our Clients

Inflow Insights

One of the more frustrating aspects of being a client of an eCommerce marketing agency is feeling left in the dark about what work is being done and when it’s being done. Clients shouldn’t feel like they need to have “faith” in their digital marketing agency. We were in the same boat before we started to transition to agile.

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Using an Innovation Litmus Test to Find a Great eCommerce Digital Marketing Agency

Inflow Insights

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

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Market Gap Analysis: Uncover Untapped eCommerce Opportunities

Algopix

In this comprehensive guide, we will explore the concept of market gap analysis, the steps involved, and how Amazon sellers can leverage it to their advantage. What is a Market Gap? Marketing and Promotion Plans Develop a comprehensive marketing and promotion plan to reach your target audience.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

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