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How to Choose the Best Ecommerce Platform for SEO (Apr 2022)

Ecommerce Platforms

Over 37% of all traffic sent to ecommerce stores starts at a search engine, and more than two-thirds of all clicks go to the top five results on the page, so it’s rather important to optimize your online store. Do ecommerce platforms like Shopify, Bigcommerce, and Squarespace play a role in your search engine results?

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How to Sell Toys Online (Sep 2020): A Beginner’s Guide

Ecommerce Platforms

If you're here reading this blog post, you probably want to know how to sell toys online. Either way, the toy niche can be incredibly lucrative. In fact, in 2019, the toy market was worth a whopping $90.7 How to Sell Toys Online: The Facts. What Exactly is the Online Children's Toy Niche? Let's dive in!

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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. It informs our priorities and evolution as a business; for example, we design toys that engage and that are meant to be shared together. What are your top priorities?

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan

Retail TouchPoints

Liu oversees the MINISO business, including product marketing, PR, user operations and global ecommerce, so he shared some exclusive insights into the company’s expansion plans and priorities. MINISO controls the entire value chain, from product design to marketing and sales. We have plans to enter some new markets as well.

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Kroger Doubles Ship Assortment Via 3rd-Party Marketplace

Retail TouchPoints

Starting this fall, more than 50,000 additional items will be available to Ship customers across multiple categories including natural and organic, international food, specialty items, housewares and toys. Kroger has partnered with the Mirakl , a software-as-a-service marketplace platform, to execute the program.

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The Cross-Sell and Upsell Strategies Every B2C Marketer Needs

Optimizely

Every marketer knows that acquiring new customers is expensive. If you want higher revenue, you should invest in better cross-sell and upsell marketing campaigns. If you want higher revenue, you should invest in better cross-sell and upsell marketing campaigns. What do upselling and cross-selling mean? Take TVs as an example.

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