How Will DTC Rebound After The COVID Retail Shakeup?
Retail TouchPoints
AUGUST 3, 2020
Alex Song, the founder and CEO of DTC investor/operator Innovation Department, remarked in Venture Beat about the growing “DTC purgatory” of brands. Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike.
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