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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. Enter: mobile marketing. Companies need to view their apps as a vehicle that not only generates sales but builds their brand. Map Customer Journeys for Data-Driven Mobile Marketing.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Like its ERP system, Burton’s POS was dated and needed to be replaced. It’s really a holistic approach,” she said. “We

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The Power of Flexible Enterprise Ecommerce Retailers have traditionally struggled to understand sudden changes in customer needs, because their systems aren’t holistic enough to see surges early and react to them in time. From cybersecurity to ecommerce, digital to mobile, she has touched every aspect of today’s technology landscape.

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Associated Wholesale Grocers Streamlines Member Access to Instacart Delivery and Smart Carts

Retail TouchPoints

Cooperative food wholesaler Associated Wholesale Grocers (AWG) , which serves independently owned supermarkets, has expanded its partnership with Instacart to offer ecommerce and same-day delivery solutions as well as smart cart technology to its member retailers. An Instacart shopper will then pick and deliver the order. ”

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Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Retail TouchPoints

The retailer “will be removing physical media and updating our mobile, digital imaging, computing, tablets and smart home departments,” said Barry. “We Barry noted that Best Buy’s wealth of first-party customer data gives it an advantage in its personalization efforts, particularly with its mobile app. “We

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The Best Free Ecommerce Platforms for 2023

Ecommerce Platforms

The best free ecommerce platforms may not be as feature rich as their premium alternatives, but they do offer a useful way for business leaders to get started with their online sales strategy. One point to consider, however, is that free solutions rarely stay free forever.

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Consumers Want an Experience That’s Driven by Cloud Retailing – Even if They Don’t Know It

Retail TouchPoints

Many of us have become experts at navigating an ecommerce site in seconds, and some of us may even pay for groceries via mobile apps on our smartphones. The Case For the Cloud The cloud has become a major talking point for retailers around the world in recent years. Here’s how.

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