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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. As the role of customer experience expands in B2B eCommerce, brands are investing heavily into personalization. Watch the Webinar.

B2B 146
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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

You’ve probably noticed that there are dozens of SaaS products on the market claiming to ease your transition into ecommerce. We’ll look at how three ecommerce professionals were able to transition from brick-and-mortar to online shopping. All you need is a piece of white paper to use as a background. Let’s get started.

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Getting Started with Behavioral Email Marketing

Kissmetrics

Think of this as something that’s bringing the above benefits together, helping companies increase ecommerce sales by simply using behavioral triggers via email, sometimes with automation. You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item.

Marketing 275
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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

In figure 1, we see a popup asking the user of the Kohl’s mobile app for permission to track them. These changes represent a tectonic shift in how ads have used third-party data such as IDFA tokens on mobile apps and third-party cookies on web browsers.

Marketing 174
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January 2022 SEO News Recap

ROI Revolution

Google Launches Shops Section in Mobile Search Results. To continue expanding the usefulness of search results for both users and merchants, Google has launched the Shops section of SERPs for mobile devices (US-English only). This feature may not be available for every relevant mobile search yet. Search Engine Roundtable.

SEO 78
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10 Tips for Measuring Online Brand Performance

Profitero

Previously published in Consumer Goods Technology , Nielsen’s VP Digital Measurement and Profitero’s SVP Strategy and Insights Keith Anderson identify 10 tips and insights to help consumer brands create a successful eCommerce strategy in 2017 and beyond. Generally, we recommend between five and 10. Define your KPIs.

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February 2022 SEO News Recap

ROI Revolution

He also recommends keeping redirects in place for at least 1 year for search engines, but ideally, forever for users. White Paper | Replatforming Your Website? As a brand or ecommerce retailer, there are major concerns you need to consider when replatforming your website. Google Ads & Commerce Blog.

SEO 78