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Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

New offerings include search and price comparison functionalities , shoppable videos , a creator platform to connect influencers and brands, and upgraded CO2 and charitable donation features. . Shoppable Video. All products featured can be purchased directly from the videos. Cosmetics , Keys Soulcare and Haus Labs by Lady Gaga.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. reads the company announcement.

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The Evolution of Ecommerce for Considered Purchases

Retail TouchPoints

Retailers have tried to address this by providing lots of information on their sites, such as detailed product specs, photos and how-to videos, but that’s often not enough to bridge the gap between digital and in-person shopping. Provide Face-To-Face Video Consultations to Personalize the Experience and Build Confidence.

eCommerce 292
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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

If you have an ecommerce site, you need to prepare for this change — and fast. In this guide, I’ll help you get started by explaining: How Google Analytics 4 is different from Universal Analytics What this change means for your ecommerce site And which three migration mistakes you need to avoid.

eCommerce 250
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6 Ways to Promote Your E-commerce Products on Social Without Being Salesy

Kissmetrics

To help you find the perfect balance, here are six ways you can use to promote your e-commerce products without being too salesy. Friends and family have always been one of the most trusted sources for product recommendations. Customers now have more than just their friends and family to get recommendations from.

eCommerce 225
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5 strategies to stand out during BFCM

lateshipment

For e-commerce businesses, BFCM is a golden opportunity to boost sales and acquire new customers. Let’s take a look at some unique strategies that e-commerce brands have incorporated to convert the customers during BFCM. Adapt a multi-channel marketing strategy Be where your customers are.

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How to Sell Videos Online: Essential Best Practices and Tips

Ecommerce Platforms

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.