Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts.

PPC 110

PPC Management eCommerce Recommendation 110

Omniconvert

JULY 16, 2019

Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

eCommerce 109

eCommerce Recommendation Marketing Blog 109

Groove

JANUARY 13, 2021

Looking for an eCommerce conversion rate optimization agency that's available to help build and design your website pre-launch and market and grow your website post-launch? Look no further, Groove Commerce may be the right fit for you. businesses are relying on eCommerce revenue to make ends meet. eCommerce SEO.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

RetailMinded

NOVEMBER 4, 2023

Utilize Social Media Platforms Effectively Having an active presence on social media platforms can significantly increase the reach of your e-commerce store. Specialization: These agencies often have extensive experience catering to various e-commerce landscapes. Trusting the pros frees you to focus on core operations.

eCommerce 52

eCommerce PPC SEO eCommerce Platforms 52

Inflow Insights

JULY 29, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Avoid losing out on holiday exposure. Break top performers into their own campaigns.

PPC 166

PPC Toys Gifts SEO 166

SellBrite

JUNE 28, 2021

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to Amazon PPC. Let’s dive in.

PPC 144

PPC Recommendation BigCommerce Management 144

Retail TouchPoints

JULY 4, 2022

If you have an ecommerce site, you need to prepare for this change — and fast. In this guide, I’ll help you get started by explaining: How Google Analytics 4 is different from Universal Analytics What this change means for your ecommerce site And which three migration mistakes you need to avoid.

eCommerce 261

eCommerce SEO Events Recommendation 261

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Groove

FEBRUARY 21, 2019

Modern eCommerce businesses need tools to help them grow. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. eCommerce Marketing Tools. eCommerce Marketing Tools. SpyFu is the ultimate PPC competitive research tool. PPC Ad Rank Tracker.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Groove

APRIL 4, 2024

That's exactly why we've partnered with Databox to establish public BigCommerce Performance eCommerce Benchmark groups. When you measure your critical performance metrics alongside peers on the same eCommerce platform, you can craft data-backed strategies to not just catch up, but outpace the competition.

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Kissmetrics

NOVEMBER 4, 2020

Amazon continues to dominate as the world’s largest e-commerce site. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. My recommendation? For this, you need to invest in Amazon PPC. So, with over 2.5

Marketing 292

Marketing PPC eCommerce Social Media 292

Inflow Insights

OCTOBER 18, 2021

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important. Copy and paste this information into the “Data” tab.

PPC 117

PPC Download Information Search Marketing 117

Groove

APRIL 4, 2024

By comparing your core metrics against others using the same eCommerce platform, data-driven strategies can be created to catch up to the competition. Join The Shopify Benchmark Group How Do I Join The Shopify Performance eCommerce Benchmark Group? For this exact reason, we worked with Databox to create public Shopify Benchmark groups.

Shopify 150

Shopify Payment Services eCommerce Merchant Services 150

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. Other Shopping and Search Ad Best Practices We Recommend to Reduce Spend.

PPC 105

PPC eCommerce SEO Information 105

Groove

FEBRUARY 17, 2021

Though Instagram may seem like a feed of endless photos, it's really one of the most powerful social media platforms out there for eCommerce brands. In this blog, we share 10 Instagram marketing tips to help you enhance your social media branding strategy, build a brand community and drive eCommerce sales. Understand your audience.

Social Media 370

Social Media Marketing eCommerce Gifts 370

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

DECEMBER 20, 2021

Many modern eCommerce businesses don’t just rely on online channels to generate sales. This seasonal nature was already reflected in our team’s PPC strategy. Now, our PPC team not only sees the eCommerce conversion data from our Google Ads campaigns, but also that revenue created through call center orders, too.

PPC 106

PPC Supplies Channel eCommerce 106

Inflow Insights

MARCH 25, 2020

But what about eCommerce? But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Groove

JANUARY 5, 2022

Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year! They're super beneficial for potential customers who are shopping for the next best thing, but how do they benefit eCommerce businesses? YouTube PPC Ads. Google Product Ads. Instagram Shopping Ads.

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Inflow Insights

JUNE 21, 2021

The data now made sense, and we were ready to make campaign recommendations. Most of our eCommerce clients run both Google and Bing ads. We started with perhaps the most important campaign for any eCommerce business: the branded search campaign. Want Short-Term PPC Results Like These? Autotagging Turned “Off” in Bing.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

Ecommerce Platforms

MARCH 13, 2020

While some brands already have a strong online presence, others are picking up steam or looking into creating an ecommerce website for the first time. As a smaller outfit, there may be one question burning a hole in your mind: how much does an ecommerce website cost? Ecommerce Website Price: Two Driving Forces. Custom design.

eCommerce 164

eCommerce Payment Services WooCommerce Shopify 164

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

JANUARY 26, 2022

But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

Groove

MARCH 11, 2022

All eCommerce businesses must have a digital presence in order to sell online. From an optimized B2B eCommerce website to paid advertising, SEO and more, there are a ton of ways to streamline your strategy and convert leads into paying customers. Build Your eCommerce Website. The Basics of B2B Marketing. Conclusion.

B2B 150

B2B Merchant Services Marketing PPC 150

Groove

AUGUST 27, 2020

We often recommend Smile.io Most eCommerce businesses and consumers are familiar with points programs. provides the features eCommerce brands need to engage their customers. Since it's difficult and expensive to acquire new customers, we highly recommend utilizing referrals to award your most loyal customers.

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Algopix

FEBRUARY 22, 2024

In recent years, Amazon FBA private labeling has emerged as a highly lucrative opportunity for entrepreneurs aiming to carve their niche in the e-commerce industry. With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease.

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Groove

AUGUST 11, 2020

When it comes to eCommerce, a paid search strategy is a great way to reach customers who are actively searching for products like yours. Get your content in front of the right audience and display your ads at the top of search engine results pages by leveraging eCommerce advertising. Paid Search Strategy: 4 Tips. Demographics.

Customer 368

Customer PPC Shopping Carts Recommendation 368

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. In this blog, we’ll show you how, detailing the four kinds of automation available to you and our recommended practices for each. Our Recommended Google Ads Automation Strategies.

eCommerce 120

eCommerce PPC Recommendation Information 120

Kissmetrics

NOVEMBER 26, 2020

SEO, PPC, even some social media sites can drive online sales for your luxury brand. BCG predicts the e-commerce boom will continue in the future both for inspiration and for transactions. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. Understand the Luxury Customer.

Marketing 363

Marketing PPC SEO Magazine 363

Groove

APRIL 1, 2020

How to Increase AdWords Conversions: If you're looking to improve performance, drive more leads and increase AdWords conversions, we recommend following the tips below: Create a mobile-friendly landing page. When it comes to PPC, your company has a very short amount of time to pull in users and drive them to convert. Test and improve.

PPC 345

PPC Mobile Improvements B2B 345

Groove

JUNE 13, 2022

Strobels partnered with Groove Commerce originally for a website redesign and later transitioned into paid media management. The team at Groove Commerce was determined to not only increase the conversion rate by increasing the budget, but also maintain a low CPC for efficient results. Strobels Supply Inc. The Solution. Conclusion.

Supplies 195

Supplies PPC Improvements Information 195

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. As the role of customer experience expands in B2B eCommerce, brands are investing heavily into personalization. Watch the Webinar.

B2B 146

B2B eCommerce Customer SEO 146

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. The budgeting method we recommend to find your most profitable campaigns. Get in touch.

PPC 156

PPC eCommerce Social Media Channel 156

Groove

JANUARY 4, 2021

Prior to working with Groove Commerce, Barron Designs had 4 individual websites dedicated to each product category. In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy. Recommend cohesive strategy for current websites. Our Recommendations.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Wiser

DECEMBER 1, 2017

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . Specifically, as retailers finish out the holiday season, we recommend advertisers: . Loosen Your ROI Goal (All) .

PPC 74

PPC Shipping Costs Apparel Social Media 74

Inflow Insights

SEPTEMBER 27, 2021

With the holidays approaching and pandemic-conscious customers avoiding brick-and-mortar stores, eCommerce retailers might hope this COVID Christmas will drive revenue higher than ever. The platform will continue delivering your PPC search ad as a search result no matter what. How Out-of-Stock Listings Affect Your PPC Ads.

PPC 127

PPC Merchant Services Recommendation Supplies 127

Ecommerce Platforms

FEBRUARY 28, 2019

As a small business owner who is in the process of setting up an ecommerce storefront, you may have selected a software platform that is not a hosted service but requires you to provide your own web hosting for your store (such as WooCommerce). What Bluehost Features Can You Expect to Help You With Ecommerce? Pro – For $31.99

eCommerce 151

eCommerce WooCommerce Payment Services PPC 151